Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uniformed clients.

First of all if you are not familiar with a product or a service you should be seeking information and…

Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an orphanage.  Out of the 60 orphaned children, Swen’s parents were the…

A recent study that was conducted by interviewing employees from several industries found that only 15% of those employees felt empowered by their boss to make a necessary decision. To maximize performance, all businesses need clearly defined expectations, processes and job descriptions that include allowable limits to decision making.

In the traditional, heavy, control-oriented selling and managing philosophy that the automotive industry has been used to, employees tend to be used as…

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

From Wikipedia; The Secret describes the…

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive Aftermarket Service,” Google shared some interesting insights into how service…

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren’t women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numbers? Women have the ability to reach the same percentages of business success as men, if they follow four politically incorrect lessons of…

What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…

We are developing a sales process for Truecar customers and thought we'd share it with the community.…

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of course, point fingers at the other with CBS saying that Time Warner…

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Hello

I want to personally invite you and your dealership team to join me at AutoCon 2013. AutoCon is not like any other automotive conference that you may have attended in the past.

AutoCon is the premier fall automotive conference, and best of all, dealer principals and partners receive COMPLIMENTARY admission. I would not take the time to email you if I did not think it was a great investment for your store.

Discover what is waiting for you this September 4,5, and…

For the last 5 years, Google has been my most frequently visited website. It's been my homepage for as long as I can remember. Most times, without even thinking, I begin typing 'www.google.com' into my browser even if I'm not headed in that direction at all. In part, Google is an extension of my being. 

I can be dramatic, at…

To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!

See you there!

Myril

“You Never Saw Them Coming” – Engaging Online Buyers Who Don’t Submit Leads By CarWoo! VP at AutoCon 2013

BURLINGAME, Calif., August 26, 2013 – CarWoo!, the leading online…

Why does it take 7 positive surveys to overcome 1 negative one? After having one bad month, why does it take 3 months to get back on track?  Explain to me why I must work with 4, 5, even 8 prospects before finally making 1 sale?

Red ink doesn’t flow faster than black ink-it merely shows faster. The truth is we need red ink moments in life to quickly…

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have…

Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science. Knowing the science part makes the art much easier. Many dealers are still operating under an outdated business model that can no longer be supported in any economy, especially the current economic conditions. The only way to change the outdated model is to ask more questions, better questions, measure everything…

Flashy for its Time: 1930 Convertible Cabriolet

   Ford built about 5 million Model A sedans, coupes, roadsters, pickups and many other models between 1928 and 1931.…

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

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By Frank Outlaw

Watch your thoughts, for they become words.

Watch your words, for they become actions.

Watch your actions, for they become habits.

Watch your habits, for they become character.

Watch your character, for it becomes your destiny.