Don't let ANYONE tell you it can't be done!!!

At one of my dealerships this week and one sales person averages 30-40 sales a month.  Another averages 8 sales per month.  They both have experience, the same product knowledge, both certified, the same customers, the same inventory, the same training, the same managers, etc.   What's the DIFFERENCE?…

I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were talking about. Dodd-Frank? Simpson-Bowles? …

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the need to be “on the job” 60, 70, and, yes, even 80 hours per week. And no matter how much you love the retail business and its diversity, excitement and challenges, that level of time investment in your business career will never allow you to achieve any type of reasonable balance between your…

Enough said, JUST DO IT!  This picture is worth more than a 1000 words. 

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and "Win Customers for Life"; I have some very…

I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on automotive…

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.

We compiled a list of the highest Klout scores in the automotive industry. The list is incomplete; there's no…

For grins, and to help me get started with this post, I Googled “Customer Expectations”. 

Of the 13,900,000 returned results, a link to an interview with Richard Branson stuck out because, well, he’s fabulous AND he’s someone who has apparently figured out how to do a lot of things right.  Sir Branson says: “Pricing your product or service is only one way to exceed expectations. The other is through your front-line employees -- everyone who works with customers.”  He goes on: …

This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.

Today's webinar was…

The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!

Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn…

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In…

The Truth About 3rd Party Lead Source Providers, Aggregators & Online Classifieds

I hear all the time that “these leads suck”, “those leads suck” etc… The truth is that most of the times it is NOT the 3^rdparty provider, aggregator or online classified that…

How have you been optimizing your site for Google? If you’re still ranking well after this year’s barrage of updates, you must be doing something right, because Google is notoriously tough on cheaters. For Google there is a fine line between cheating and good small…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the  Kardashians”.

One note before I begin, having a lot of Facebook likes is great but…

As I ate dinner with a large group of friends this weekend the topic turned to car salespeople.  Everyone seemed to have a story about being treated poorly when they wanted to purchase. They were ignored, abandoned, patronized and abused.  

I will spare you the details.  You’re welcome.

As I listened politely and carefully I began to hear a uniform pattern that struck me as odd. Every friend also had a reason for this treatment with some version of the following:

“It’s…