A Case of the Mondays - A Lesson in Finding the Passion in your Job
Added by Katie Colihan on August 9, 2010 at 12:57pm — 5 Comments
Added by Leonard Buchholz on August 9, 2010 at 11:25am — 4 Comments
The strategic contribution of individual employees can and should be measured. Why? Too often, companies invest heavily in articulating their Mission, Vision, and Values, but stop short of clarifying and clearly communicating how each employee can play a roll. A company’s employees execute that company’s Mission, Vision, and Values on a daily basis by virtue of their daily activities. Those activities are the strategy…and ultimately enable the company to realize its Mission, Vision, and…
ContinueAdded by Richard W. Burke on August 8, 2010 at 1:25pm — No Comments
Automotive Advertising Agencies Promote Training To Help Them Sell More Cars And Service
To train -- or not to train -- is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale. Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never…
ContinueAdded by Philip Zelinger on August 7, 2010 at 1:04pm — No Comments
Added by Grant Cardone on August 7, 2010 at 11:36am — 1 Comment
Added by Grant Cardone on August 5, 2010 at 10:30pm — No Comments
Eliminate Turnover in 3 Simple Steps
Added by Kevin "Friend Me" Bradberry on August 5, 2010 at 2:00pm — 3 Comments
Marketing 101: How to find out what works and what doesn’t work in Internet Marketing.
Affordable Marketing That Really Works.
As a veteran of the Automobile business I understand the pressure on Managers to deliver on every up that visits the property. Some Dealers say each up or opportunity has a cost of about $350 in marketing expense. I certainly remember some of those opportunities, desking the loss leader first thing Saturday morning.
I also understand, from 10 + years of Internet marketing, dealers I have worked for are spending as much as 15K monthly to pay for leads. Those leads are also…
ContinueAdded by Craig Darling on August 4, 2010 at 4:32pm — No Comments
Added by Tom Wiegand on August 4, 2010 at 2:14pm — No Comments
Added by Grant Cardone on August 3, 2010 at 11:17pm — No Comments
Added by Troy Spring on August 3, 2010 at 10:16am — 1 Comment
Automotive SEO Tips and Strategies
It's been a while since I published some "how to" articles on link building and Automotive SEO strategies. Many people have said that that "Content is King" and I would like to append to that adage "and links are the Queen". Car dealers who would like to increase the number incoming links to their primary domains can read further to see if any of my suggestions are new ideas. If so, add them to your digital marketing strategy to increase the search…
ContinueAdded by Brian Pasch on August 3, 2010 at 9:42am — 2 Comments
Online Chat. Love it. Hate it. Understand it?
Added by Rick Wuest on August 2, 2010 at 7:41pm — 4 Comments
Added by Leonard Buchholz on August 2, 2010 at 2:43pm — No Comments
Who’s your daddy GINA?
Added by charles bayer on August 2, 2010 at 3:34am — No Comments
Added by Marsh Buice on August 1, 2010 at 7:01pm — No Comments
Addressing the objections to chat on your website
For as many dealers that are gung-ho about Automotive Live Chat and having dealer chat software on their website, there are just as many dealers who are reluctant to add this feature. The reasons range from price, to…
ContinueAdded by Ryan Thompson on July 31, 2010 at 10:36pm — No Comments
Added by Grant Cardone on July 31, 2010 at 7:29pm — No Comments
So sitting here reading all the exchanges on DE and FB the past week I am not surprised by some of the tactics a couple of the contestants utilized to win.

I have to admit, in my years in retail I never took a JZ course, wish I would have so that I can speak to his content and knowledge base. I did take a course of GCs... Is there any doubt to either of their knowledge and expertise? None, but would I vote for them? I would have to say no... I look for expertise,…
ContinueAdded by Micah birkholz on July 31, 2010 at 6:36pm — 3 Comments
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