http://www.dealersocket.com/public/pdf/casestudies/apple_honda_wins_automotive_internet_sales.pdf
Apple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRM
Eric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols…
ContinueAdded by Stan Sher on October 1, 2012 at 8:08pm — No Comments
October 1, 2012 - New York, NY Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise. The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business. Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…
ContinueAdded by John Fuhrman on October 1, 2012 at 5:12pm — No Comments
These are some things that put me in a good mood. What puts you in a good mood?
Added by Jeff Cowan on October 1, 2012 at 3:39pm — 1 Comment
How many times do we all get behind, lose our focus, and perhaps not reach our goals? BUT, how many times do we just quit or give up? The biggest reason for any success,or failure, is either persisting to continuing to fight and achieve your goal, or completely giving up.
Most of the "overnight" success stories we hear about actually took years of hard work and rejection to accomplish a goal, many people went through hell and back while working toward the goal..... BUT…
ContinueAdded by Bob Carmack on October 1, 2012 at 1:03pm — 1 Comment
Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.
One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk…
ContinueAdded by Rob Hagen on October 1, 2012 at 11:29am — No Comments
DMEautomotive consumer survey reveals that key service opportunities are not being seized - while young, hard-researching, online-buying consumers are rewriting the purchase process
Key Findings:
Added by Crystal Hartwell on October 1, 2012 at 10:26am — No Comments
It’s time for another Wikimotive Case Study. You may remember the last one we did on ThinkGeek.com. This time we want to talk about a fast food juggernaut that has served billions across the globe. We want to talk about a paragon of virtue to anyone…
ContinueAdded by Timothy Martell on October 1, 2012 at 10:25am — No Comments
Award recognizes the most innovative dealership solutions of 2012; finalists to compete and present their solutions at the 2012 DrivingSales Executive Summit
Salt Lake City, Utah – October 1, 2012 – DrivingSales today announced that finalists have been selected for the third annual DrivingSales Innovation Cup Award, which…
ContinueAdded by Crystal Hartwell on October 1, 2012 at 10:24am — No Comments
Twitter recently announced some improvements for their advertising platform, including the ability to choose which tweet you promote and reporting of follower growth. Manually selecting a Promoted Tweet lets you can pick exactly which Tweets you want to go out, allowing for a much deeper integration of paid media in any brand’s Twitter strategy. According to…
ContinueAdded by Ketty Colom on October 1, 2012 at 10:09am — No Comments
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…
ContinueAdded by Stan Sher on September 29, 2012 at 7:28pm — No Comments
Accountability...It is more than a fancy six syllable word. The business dictionary defines accountability as "The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner." Accountability is not a new tool; it is not constricted to the…
ContinueAdded by NANCY SIMMONS on September 29, 2012 at 4:03pm — 11 Comments
The paparazzo isn’t hiding in your bushes trying to get a picture of you. Media sources aren’t following you on vacation to capture a picture of you in a bathing suit. No need for security when you leave the building. If there is, you have bigger problems!
People don’t have the same passion level for your dealership that they do for their favorite TV stars or sports…
ContinueAdded by Rob Hagen on September 29, 2012 at 10:41am — No Comments
October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.
When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers. They got tired of going to massive conferences with…
ContinueAdded by Stan Sher on September 29, 2012 at 5:30am — No Comments
I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.
To his surprise, it…
ContinueAdded by JD Rucker on September 29, 2012 at 4:32am — 3 Comments
We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.
Every…
ContinueAdded by Stan Sher on September 29, 2012 at 3:41am — 2 Comments
http://clearmechanic.com/blog/2012/9/a-surprisingly-common-issue-in-cars-infestation-129
It all starts with the right tools; http://ow.ly/dsOHL
Added by Ken Hite on September 28, 2012 at 7:37pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…
ContinueAdded by Stephen Jackson on September 28, 2012 at 2:46pm — No Comments
Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population research legislation being discussed in the House and…
ContinueAdded by Timothy Martell on September 28, 2012 at 9:18am — No Comments
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