“That is not my job.”

Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business…

Tracking Traffic Is Crucial to Car Dealership Sales Success

What are you doing for event marketing these days?

Here's a great example of a strong dealership marketing program that results in the participation of about 300 people, and shows community support by tying the program into a charity.

October is PINK month - anyone going PINK to support breast cancer prevention and awareness? I'd love to hear…

I've Gotta Be Me

Whether I’m right or whether I’m wrong

Whether I find a place in this world or never belong

I gotta be me, I’ve gotta be me

What else can I be but what I am

I want to live, not merely survive

And I won’t give up this dream

Of life that keeps me alive

I gotta be me, I gotta be me

The dream that I see makes me what I am

That far-away prize, a world of…

A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a dealership Internet/BDC training program earlier this year, we decided upon one of the recognized e-Commerce experts in the retail automotive industry,…

Nearly 9 out of 10 small business owners are saying that social media has been helpful to their business. There are even more impressive stats in the same survey that seem almost low. In this article we’ll explain why social media marketingis so…

Scott Painter appears exclusively at October event for one-on-one discussion on industry innovation and dealer pain points with DrivingSales CEO

SALT LAKE CITY, UT – October 2, 2012 – DrivingSales today announced that Scott Painter, Chairman and CEO of TrueCar, Inc., will take center stage for a one-on-one interview with DrivingSales CEO Jared Hamilton at the 4^th annual…

 Webinar on October 9^th at 2 p.m. EDT shares key insight into generating more customer pay dollars from current and next generation consumers

Daytona Beach, FL – October 2, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on October…

There is a big misconception in the car business.  I call it the Las Vegas pipe dream.  Dealers from around the country fly back and forth to Las Vegas or other…

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

Goal setting for Automotive Salespeople

What was your September like?  Or how do the year-to-date numbers look?  How is the sales force working out?  How many are left?  How is inventory?  Do you have enough of the right stuff?  How did you feel reading your last aged unit report?      

Those questions could have good answers or bad answers.  The future depends on what you're ready to do regardless of the answer.  This also applies to your entire operation.  How you answer the tough questions determine how you fare…

http://www.dealersocket.com/public/pdf/casestudies/apple_honda_wins_automotive_internet_sales.pdf

Apple Honda Wins automotive internet sales Dealership of the Month Using DealerSocket CRM

Eric Nichols serves as Internet sales manager for Apple Honda in Long Island, NY. A month before Nichols…

October 1, 2012 - New York, NY  Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise.  The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business.  Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…

1. Call 3 of your favorite customer.
2. Call 3 customers that gave you high marks on your customer satisfaction survey.
3. Find 3 co-workers.

These are some things that put me in a good mood. What puts you in a good mood?

How many times do we all get behind, lose our focus, and perhaps not reach our goals?  BUT, how many times do we just quit or give up?  The biggest reason for any success,or failure, is either persisting to continuing to fight and achieve your goal, or completely giving up.  

Most of the "overnight" success stories we hear about actually took years of hard work and rejection to accomplish a goal, many people went through hell and back while working toward the goal..... BUT…

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk…

DMEautomotive consumer survey reveals that key service opportunities are not being seized - while young, hard-researching, online-buying consumers are rewriting the purchase process

Key Findings:

• Only 5% of consumers who needed tires – 9% a battery – and 21% a brake service –were first made aware they needed these services performed because of a service provider recommendation.
• Wired, under-35-year-old…

It’s time for another Wikimotive Case Study. You may remember the last one we did on ThinkGeek.com. This time we want to talk about a fast food juggernaut that has served billions across the globe. We want to talk about a paragon of virtue to anyone…