Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …
ContinueAdded by Brian Pasch on August 28, 2018 at 10:45am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality…
ContinueAdded by Steve White on July 23, 2018 at 9:38am — No Comments
Added by Brian Pasch on July 19, 2018 at 3:19pm — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.
Even some forms of traditional media have become digital, such as radio,…
ContinueAdded by Steve White on July 5, 2018 at 9:51am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that nearly all dealerships now have an online scheduler and most service reminders are digital.…
ContinueAdded by Scot Eisenfelder on June 5, 2018 at 9:27am — No Comments
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened.
The ones and zeros that began streaming…
ContinueAdded by Steve White on May 31, 2018 at 9:34am — No Comments
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.
To keep your domain or IP…
ContinueAdded by Graham Annett on May 18, 2018 at 9:53am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.
After all, you can serve up the exact right message to the right person at the right time, but without a…
ContinueAdded by Scot Eisenfelder on May 9, 2018 at 9:24am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…
ContinueAdded by Paul Moran on May 2, 2018 at 10:05am — No Comments
Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…
ContinueAdded by Ujj Nath on March 6, 2018 at 9:56am — No Comments
Added by Chris Price on March 2, 2018 at 9:19am — No Comments
Added by Steve White on February 27, 2018 at 9:39am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 9:18am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is more important than ever. Historically in dealerships, service…
ContinueAdded by Scot Eisenfelder on February 19, 2018 at 9:30am — No Comments
Added by Wendell Hardy on February 16, 2018 at 9:54am — 1 Comment
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.
These integrations populate TagRail’s F&I tool…
ContinueAdded by Jim Leman on February 14, 2018 at 3:00pm — No Comments
Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments
Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.
Don’t misunderstand me; whether you’re a…
ContinueAdded by sara callahan on January 10, 2018 at 9:30am — No Comments
Added by Ujj Nath on January 2, 2018 at 9:48am — No Comments
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