Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…

The 5 C’s of the Web and Social Media

In 1995, I began teaching workshops about the Internet to businesspeople and spoke of the “5 C’s of the Web”:

1. Communications. The Internet and the Web were technologies that were transforming the way we communicated.
2. Connection. Being…

There are people who make a good living off hype and the naivete of others. They see a short window of time when people are still in learning mode or “behind the curve,” and they swoop in with shiny promises bathed in…

I joined dealerElite in July of this year. The purpose was twofold. The first was to let the Dealerland community know via the NET that I had written a book, DUH! and…

SEPTEMBER U.S. AUTO SALES…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th,…

THE CLOSE…

Today, I asked Buttercup what’s for dinner; her reply, WHERE ARE YOU TAKING ME? Hmmm!

So what is this writing about? The…

KISSIT

(Excerpted from, …

Interesting topic right…..??? Well its true…….When you do a bulk mailer with some of these mail companies you are doing just that….Advertising. We invite your best prospects in your own database, plus we do conquest data. If you are not marketing your own database or own customers……..Someone is. Your customers are easier to close because…

When it comes to automobile sales training, it's true that there's plenty of good information out there. The problem is, if it's not simple to do, and easy-to-understand; then it will probably not be duplicated or taught very well to the others inside of your dealership. First seven years of my sales career I focused on becoming the best sales person I could by getting my hands on the best information, listening to the best trainers; and practicing, drilling and rehearsing every bit of what…

You have all the tools. A good web site, a contact management system, lots of inventory new and used. You have invested in people of all stripes. Lot attendants, sales people and managers. Everyone seems ready to go. But you are not selling like the old days. Your cost per up is through the roof, perhaps you wonder how long you can hold on.

The truth is, you may be ready to answer yes to the title question. If your team is in place, why not tweek your process just a…

Please share these opportunities with your friends and have them contact Brain Ankney

513.520.1238



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