At work, we’re surrounded by dicks- if you aren’t one, then chances are you know of one or many self-appointed dealership detectives (a.k.a. dicks) who make it their business to know the who, what, why, when,…

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

1. Off Work and Online:

With tons of people staying at home this is the…

http://www.internetsales20group.com 856-546-2440…

You Need More Than One Trash Day

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast, trying to get your senses about you and trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your windows to vibrate and the pictures on your wall come alive with chattering.

Seconds later, the engine’s growls are…

It all comes down to the decisions we make! Don't give up what you want most, for what you want now. How often do you think about long term consequences when making daily decisions? There are some studies that claim that most people have no clue of what their life will be like in five years. One of the studies discussed the fact that most young adults in their early 20's prefer to not participate in 401K's claiming to not know the…

Each year, I make the pilgrimage from coast to coast to spend time with my family.  It is a journey I greatly anticipate as I find myself not only home sick, but in need of family time after a few months away.  I eagerly anticipate my work day to end and the voyage to begin with a dash to the airport.  This delight usually melts away like a snowman standing in the sun, by the time I make it to the TSA…

I have been fortunate in life in that I have been given the opportunity to have worn many hats.  Having a broad level of experiences in life has given my personality a great deal of depth.  I have always been a marketer in some role or another.  One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a singer and…

Optimizing your website for search takes intense research, competitive analysis, deep marketing experience, skillful writing and then patient iteration to improve performance over time. There’s a reason most companies need an outside vendor: the expertise that comes from experience.…

Tips for Dealership Sales Success from Expert Trainer Jeff Cowan

Have pride in your team. Put effort into your appearance and wear your work shirt or uniform with as much pride as you would your favorite sports teams t-shirt or jersey.  You’re being paid, just like an athlete, to proudly wear your teams’ colors.

Enthusiasm is the main ingredient to making a…

Used car prices are expected to fall -13.5% this year, compared to -12.8% in 2013. However, this rhythm of price drops is expected to take a pause over the next 45-60 days as buyers use their tax rebate checks to purchase used cars, known as the “tax buying season”.

 

If similar patterns follow last year’s trends, keep an eye on the following four segments, which may show price increases in the…

2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…