As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.

Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.

By…

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!

Women-Drivers has just compiled our annual comprehensive report on…

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small percentage of dealers have experienced an actual increase in their…

Whether you are the biggest shipper of PCs worldwide, a local bakery, or a small Mid-Western car dealership – you need to provide your customers with the best service support – and resolve all emerging issues in almost an instant.

Why? Your clients are demanding it.

SMS and other …

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.

2. Child care made available during the test drive and negotiation process.

3. A 3-day return…

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo. 

"Yesterday's closing techniques will no longer work with the tech savvy buyers,…

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…

Transparency

In an era where transparency is the cornerstone of any successful digital marketing campaign, the opaque tactics used by car dealers to convert Internet leads into appointments astonish me.

Mystery Shop 100 Dealers

In order to better understand of our industries lead conversion culture, my team and I mystery shopped 100 randomly selected dealerships from across the country and compared the results.

Best Price

We went to…

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.

Why Emotions Matter

During the buying process, your customers will experience a range of emotions. You know this. It is important…

Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

In …

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of…

As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website and mobile platform that are more…

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…