Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…
ContinueAdded by Anne Fleming on December 23, 2015 at 8:30am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…
ContinueAdded by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…
ContinueAdded by Anne Fleming on November 18, 2015 at 5:14pm — 2 Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…
ContinueAdded by Joseph Little on November 18, 2015 at 9:00am — No Comments
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out…
ContinueAdded by Mike Gorun on November 9, 2015 at 7:30am — 1 Comment
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In…
ContinueAdded by David Metter on November 5, 2015 at 9:35am — No Comments
Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.
It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…
ContinueAdded by Anne Fleming on November 4, 2015 at 2:20pm — No Comments
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who place much less confidence in sales attribution when…
ContinueAdded by Paul Moran on October 30, 2015 at 8:27am — No Comments
You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:
Added by Anne Fleming on October 14, 2015 at 1:30pm — No Comments
Register: http://www.gnyada.com/education/seminars/2015/october/video
Drive traffic to your website with video — create captivating publicity that doesn’t…
ContinueAdded by Criss Castle on October 6, 2015 at 6:30pm — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…
ContinueAdded by Anne Fleming on September 30, 2015 at 12:00pm — 2 Comments
Added by David Metter on September 30, 2015 at 9:14am — No Comments
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this effectively grounds up to 10 percent of AutoNation’s…
ContinueAdded by Chris Miller on September 24, 2015 at 8:46am — No Comments
Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.
How can your sales advisors learn to engage, optimize and convert women shoppers into buyers and provide the optimal sales experience? What changes can your…
ContinueAdded by Anne Fleming on September 16, 2015 at 12:30pm — No Comments
We've been studying the car buying habits of Millennial Women and are surprised with the differences they exhibit. This really changes the game.
So if you try to sell them the usual way, it won't work as well. But when you change your selling style to align with these differences, EVERYTHING becomes easier.…
ContinueAdded by Anne Fleming on September 9, 2015 at 11:39am — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…
ContinueAdded by Anne Fleming on September 2, 2015 at 12:43pm — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…
ContinueAdded by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…
ContinueAdded by Anne Fleming on August 5, 2015 at 6:25pm — No Comments
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership. Volvo claims that “the lifetime parts and labor warranty is a commitment to both…
ContinueAdded by Chris Miller on July 24, 2015 at 8:16am — No Comments
So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?
Added by Anne Fleming on July 22, 2015 at 3:15pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by