The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
According to…
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Added by Steve White on January 26, 2018 at 9:55am — No Comments
Added by sara callahan on January 24, 2018 at 9:30am — No Comments
As a dealership there are many ways you can identify if…
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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments
Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments
Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.…
ContinueAdded by Ujj Nath on January 17, 2018 at 9:30am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…
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Added by Scot Eisenfelder on January 15, 2018 at 9:43am — No Comments
Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through…
ContinueAdded by Timmy D. James on January 12, 2018 at 9:51am — No Comments
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…
Added by Ben Hadley on January 11, 2018 at 9:59am — No Comments
There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of each other, each with its own revenue and volume goals, yet…
ContinueAdded by Ujj Nath on January 10, 2018 at 9:59am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.
Don’t misunderstand me; whether you’re a…
ContinueAdded by sara callahan on January 10, 2018 at 9:30am — No Comments
If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.
This time of year is generally crammed with reports, RDRs, OEM face downs and…
ContinueAdded by Mike Gorun on January 9, 2018 at 9:16am — No Comments
I once heard influential thinker Michael Porter say that strategy is as much about what you choose not…
Added by Scot Eisenfelder on January 8, 2018 at 9:26am — No Comments
While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…
ContinueAdded by Chris Miller on January 5, 2018 at 9:27am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…
Added by Steve White on January 4, 2018 at 9:26am — No Comments
Added by Ujj Nath on January 2, 2018 at 9:48am — No Comments
How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…
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Added by Chris Miller on December 29, 2017 at 9:27am — No Comments
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