Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…
ContinueAdded by Timmy D. James on June 23, 2021 at 6:11am — No Comments
Most consumers have a built-in fear of communicating with automotive sales professionals. Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.
When a consumer does finally reach out to your dealership, using…
ContinueAdded by Timmy D. James on February 2, 2021 at 11:30am — No Comments
Many of us are experts in writing the mission statements for the companies. It is, in fact, a part of the curriculum of ‘business communication’ that we often study in our course. But as important it is to write the company mission statement, it is equally important to write a personal mission statement as well. A personal mission statement is like an aim that will guide our life towards the…
ContinueAdded by Derek C. Dean on December 31, 2019 at 9:48am — No Comments
While we invest our saving in buying a car, we want to make sure that nothing happens to it because it takes a lot of money to buy it and then get it repaired at the times of damage. The insurance companies know how difficult it can be for the car owners to spend a lot of amounts when the car faces serious accidents with serious damages and that is why they help you with the car insurance service. Having car insurance protects you financially if you go through…
ContinueAdded by Mark Simon on November 26, 2019 at 5:14am — No Comments
Authentic Reviews that Deliver to Your Bottom Line
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…
ContinueAdded by Anne Fleming on January 9, 2019 at 10:00am — No Comments
The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing. Some salespeople view it as a friction point with management. Some handle it very well. They are grateful for the opportunity to get additional support as a final effort to close a sale.
Added by Richard Keeney on December 5, 2018 at 3:00pm — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…
ContinueAdded by Scot Eisenfelder on November 2, 2018 at 10:41am — No Comments
How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?
Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…
ContinueAdded by Anne Fleming on October 3, 2018 at 1:33pm — No Comments
Added by Richard Keeney on June 22, 2018 at 5:00pm — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.
Author and thought-leader…
ContinueAdded by Mike Gorun on February 27, 2018 at 9:12am — 1 Comment
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
Added by Paul Potratz on June 20, 2017 at 2:48pm — No Comments
By Dennis McGinn from AutoSuccess
Lots of folks suit up to look the part. Unless the general manager of your dealership looks the part and plays that role hard, though, with passion and an enduring commitment to excellence, your dealership will not be great.
GMs fill big shoes. They cover a lot of acreage in their…
ContinueAdded by Jim Leman on June 16, 2017 at 3:35pm — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…
ContinueAdded by Paul Potratz on June 13, 2017 at 5:37pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …
ContinueAdded by Paul Potratz on June 9, 2017 at 4:18pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…
ContinueAdded by Paul Potratz on June 6, 2017 at 3:35pm — No Comments
Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.
So, how does this affect you? Watch this episode of Hard Facts to find out!
We’d love to hear what you have to say. Comment…
ContinueAdded by Paul Potratz on June 2, 2017 at 3:53pm — No Comments
This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.
We’d love to hear what you have to say. Comment below…
ContinueAdded by Paul Potratz on May 30, 2017 at 4:39pm — No Comments
Does your business depend on making sales? Watch this video if you struggle with:
Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments
Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.
There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…
ContinueAdded by Paul Potratz on May 19, 2017 at 2:25pm — No Comments
Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!
We’d love to hear what you have to say. Comment below and follow us on…
ContinueAdded by Paul Potratz on May 16, 2017 at 4:44pm — No Comments
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