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WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise. Trainers John Fuhrman and…
ContinueAdded by John Fuhrman on November 20, 2012 at 6:57am — No Comments
Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…
Added by Leonard Buchholz on November 15, 2012 at 9:04am — No Comments
Today I'm pleased to introduce Rebecca Chernek of Chernek Consulting (CCI) as NCMi’s newest Up To Speed Guest Expert. Rebecca specializes in Finance & Insurance training to Automotive, RV, Powersport and Marine dealers nationwide. With an impressive automotive retail background spanning over 25+ years, Rebecca has hands-on, proven experience in automotive retail including sales, director of finance and general management. She… |
Added by Garry House on November 6, 2012 at 9:29am — 1 Comment
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow…
ContinueAdded by Brian Pasch on November 5, 2012 at 4:12pm — No Comments
Unless you're some sort of crazy selling machine, keep reading!
Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…
ContinueAdded by Michael Cirillo on October 29, 2012 at 7:00pm — 2 Comments
How many hours do your sales people spend at the dealership on a daily basis? If you're like most dealers, there will be days when the staff works key to key. Those 12 hour days can drag for some. But, for those who have customers, it seems to speed by.
That said, how can dealers tolerate the speed merchants who call themselves…
ContinueAdded by John Fuhrman on October 15, 2012 at 9:30am — No Comments
The original article I had scheduled for today is titled, Tactics for Improving Employee Productivity. But as I was putting the finishing touches on the content, I said to myself, “Self, you’ve skipped an important step! You shouldn’t be presenting tactics until you’re sure that your readers understand the differences between strategies and tactics.”
It’s my understanding that “strategy” is derived from the ancient Greek word,…
ContinueAdded by Garry House on October 11, 2012 at 11:30am — 3 Comments
Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.
Advisors…
ContinueAdded by Leonard Buchholz on October 11, 2012 at 9:13am — No Comments
A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a dealership Internet/BDC training program earlier this year, we decided upon one of the recognized e-Commerce experts in the retail automotive industry,…
ContinueAdded by Garry House on October 2, 2012 at 1:45pm — No Comments
What was your September like? Or how do the year-to-date numbers look? How is the sales force working out? How many are left? How is inventory? Do you have enough of the right stuff? How did you feel reading your last aged unit report?
Those questions could have good answers or bad answers. The future depends on what you're ready to do regardless of the answer. This also applies to your entire operation. How you answer the tough questions determine how you fare…
ContinueAdded by John Fuhrman on October 2, 2012 at 6:26am — No Comments
October 1, 2012 - New York, NY Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise. The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business. Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…
ContinueAdded by John Fuhrman on October 1, 2012 at 5:12pm — No Comments
Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines and materials provided the foundation of sales success, not only for my dealership, but for many others as well. Following is one of Clint’s mantras, with which I may have taken a little editorial freedom:
“Avail yourself of every training opportunity.…
ContinueAdded by Garry House on September 27, 2012 at 12:30pm — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…
ContinueAdded by John Fuhrman on September 18, 2012 at 8:11am — No Comments
It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.
I can't sell anything without a great Multipoint Inspection.
I can't sell anything without a professional Sales Process.
I must have both in order to be effective.
In recent years there has been a migration to technology because we…
ContinueAdded by Leonard Buchholz on September 12, 2012 at 10:30am — No Comments
There is a statement we've all heard over the years in the car business. It usually comes from the dealer or a senior manager. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it. I might jump.
It usually happens when I'm talking to a dealer. We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to…
ContinueAdded by John Fuhrman on September 8, 2012 at 11:07am — No Comments
Part of our marketing is to monitor help wanted ads for sales people. I've seen some that should be very effective, but far too many are less than acceptable. The only way to describe them is pure laziness. The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory." That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…
ContinueAdded by John Fuhrman on August 24, 2012 at 10:30am — 1 Comment
Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,
I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…
ContinueAdded by Jim Mahoney on August 17, 2012 at 7:56am — No Comments
FOR IMMEDIATE RELEASE
Additional Information - Email dealerresourcegroup@gmail.com.
DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK
WILMINGTON, NC August 17th, 2012 - The Dealer Resource Group is pleased to announce that…
ContinueAdded by John Fuhrman on August 17, 2012 at 1:00am — No Comments
People generally don’t like hearing the word “no”.
“Is there any milk left in the fridge?” “No.”
“Have you made these copies for me yet?” “No.”
“I can see you really like this car. Should we go into my office and get the paperwork started?” “No.”
The third exchange above is a…
ContinueAdded by Gregg Morris on August 13, 2012 at 10:46pm — No Comments
In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.
The cliché, “…it takes two to tango...” comes to mind.
What kind of research or tips do they look for before coming to the car lot?…
Added by Gregg Morris on August 13, 2012 at 10:40pm — No Comments
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