At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.”  For my non-Spanish speaking readers, it translates to: in this house, the rooster sings, but the hen gives the orders. Simply put, who runs the world? Girls!

We all know mothers are very influential in the household and when it comes to major…

Jody DeVere

CEO

AskPatty.com, Inc.

www.askpatty.com/getcertified

Cell : 805-208-1008

eMail: jdevere@askpatty.com

Twitter:…

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…

Leaders are Mercedes, Acura, Honda, BMW and Lexus

Women account for about two-thirds of all dealership service visits, and many of these women have spoken. Women-Drivers.com captures reviews about their dealership experiences – and the company has just announced the 2011 top car brands as rated by women.

On the site, dealerships’ scores range from 1.0…

Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers

Women-Drivers.com has released its 2011 report showing the top car brands as rated by women. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s…

An AskPatty Christmas Tale...



'Twas the night before Christmas, and at the North Pole

Old Santa was pacing a path through the snow

On his rosy cheeks he now wore a frown;

His new fancy sleigh had just broken…

Beyond increased purchasing power; the time for women to be visibly employed in a variety of positions has arrived, and could well be the next steps to success in competitive dealerships.



As a forward-thinking dealership that is already Certified Women-…

In her final letter to her husband, Amelia Earhart wrote:

"Please know I am quite aware of the hazards. I want to do it because I want to do it. Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others."

Fitting for this month; thank you to all of the brave women who are breaking through the barriers of disproportion.

Since this month is Women's Month on dealerELITE, we want to get even more feedback from your experiences when working with female buyers. From today until the end of May, here is what we want you to do:

1. Salespeople/Sales Managers/Dealership Personnel
2. Grab a flip camera, or…

The following is an except from the book “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson.



Start Your Engines: Transforming the Automotive…

It’s good to be nice. Nice works, especially with women.

Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.

Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…