Thoreau once said, “Things don’t change, people do.” If things are to happen, you must make them happen. Good people and businesses always make things happen. Let’s look at the essential rules of making things happen.

Rule 1 – Always have a CEO attitude – You must start by taking responsibility for all things both good and bad. Accept that your company signs your check and you fill in the numbers. Your own personal philosophy, which is determined strictly by…

Have you set your goals for the year?  I sure hope so!  With almost one month on the books and the rest to follow suit, it is so very important to have those goals set early and revisited often.  Maintaining that important path to where you want to be and what you want to accomplish is so imperative to your success.  Setting your goals up right away can be so beneficial to you and your surrounding staff wherever you may be.  It will help push the others that are in your environment to do…

How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awareness, Facebook ads can be a great tool. Obviously it’s always better to advertise organically, but that’s not always necessarily possible or effective. For instance, when you’re starting out with a brand new page, getting those first couple hundred likes for momentum can be absolutely crucial. Nothing tells a story like the numbers…

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think Outside the…

Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.

\A salesperson must create a buying environment and experience that transcends…

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart …

Patent filings include advanced technology that enables Driver Connect to communicate with mobile devices at key, relevant moments in the vehicle ownership lifecycle and to facilitate communication between a service center and the mobile app user

Daytona Beach, FL – January 22, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that it has filed two…

Everyone seems to know what SEO is and how they can benefit from having high organic rankings for their web pages.

Well, "OGO" or Open Graph Optimization can benefit your organization similarly.

This is highlighted by the recent changes to the search functionality within Facebook.

OGO – Open Graph Optimization is similarly optimizing your…

Screens are everywhere.  And there is content everywhere:  The big questions you need to ask in your service operation are “How many of those screens do I own? and  How much of that content is mine?”

Check out our article in the January – February 2013 issue of Fixed Ops magazine.  …

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Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...

Tips, Advice, Strategies, Motivation, Inspirational...

All on Success, Wealth and of course Making…

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

1. Scholarship Request Submissions MUST be from a car dealer, dealership…

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally better than at…

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$100 million in committed capital, plus secure line of additional debt, to support anticipated growth. 

• Approving 50-60% of all Applications…

The news broke this week about a Louisiana marketing company that has been permanently banned from automobile advertising and marketing in North Carolina. Since Arizona, Iowa, Kentucky, Maryland, Oregon and Pennsylvania joined North Carolina in bringing the case, there will likely be repercussions for the vendor in other states as well.

On the surface, it looks like a…

We’ve covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes back to bite you. Here are three things you can fix in…

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.

I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…