February 2013 Blog Posts (163)

Nobody Wants To Be Your Friend When You Suck at Social Media.

Below, Social Media Week shows what happens when you Suck at Social Media:

"We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful…
Continue

Added by MANNY LUNA on February 20, 2013 at 1:00am — No Comments

The Industry Made Car Salespeople but we need to change with the times too.....

Hello Fellow Dealer Elite members and friends.

 

It has been a while since I have had the time to put together a blog post of Dealer Elite because it has been a very busy year so far and to be honest I have not had the time. I took a look at the Auto News program today and to be honest was very surprised to see that companies from Chrysler Dodge Jeep Fiat customers are reaching the CEO of the company.

 

I must say I was also very happy that…

Continue

Added by Ian Nethercott on February 19, 2013 at 11:30pm — No Comments

Attention Nissan Dealers

Attention Nissan Dealers

Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else. 

If you want additional systems, you can add more -- at the same price -- with the additional systems…

Continue

Added by Todd Katcher on February 19, 2013 at 4:05pm — No Comments

Facebook Insights: Why You Cannot See them on Your New Facebook Page

C:\Users\Erin Ryan\Documents\Techi\Facebook_Insights__Why_you_cannot_see_them_on_your_new_Facebook_page.png

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.

 

In order for any new Facebook page to…

Continue

Added by Erin Ryan on February 19, 2013 at 4:00pm — No Comments

“NCM Wants to Know: Are You Interested in Buy Here Pay Here?”

dealers are making good profits in BHPH

You keep hearing that dealers are making good profits in Buy Here Pay Here. You have decided that you would like to pursue the business. What is your next step? After all you may have been in the car business for years. You understand buying and selling cars. You know how to run a compliant Finance Department and a profitable shop. Isn’t BHPH or LHPH just other ways of financing cars?

The answer is not as simple as it might seem. A BHPH or LHPH operation takes…

Continue

Added by Gene Daughtry Dealers411.net on February 19, 2013 at 3:56pm — No Comments

Is it time to rethink your hiring processes?

A common lament in retail automotive dealerships around the country is that finding and keeping good employees is a real challenge. I will go even further to say that most employers, regardless of industry, probably aren’t satisfied with their hiring results. We’ve all heard the saying, ”If you always do what you’ve always done, you’ll always get what you’ve always gotten,” and my guess is this is the reason most employers continue to be confounded in this area. I heard…

Continue

Added by Robin Keller on February 19, 2013 at 3:29pm — No Comments

Isn't Your Service Department Just Like Your Sales Department?

http://bit.ly/XPEc7v

Added by Ken Hite on February 19, 2013 at 3:29pm — No Comments

Digital is dead already?

So, the fact that you are reading this proves ( well, maybe ) an advestigate fact.  That the "creative" and headlines of an advertisement could still be a factor even in the newspaper. Fact is, we all know that digital is very much alive and will be for years.  But what is happening in the traditional media world?  Is it a fact that newspaper is a dead medium?  You will find…

Continue

Added by Troy Spring on February 19, 2013 at 1:30pm — No Comments

My recent vehicle puchase...If you want to sell more product or service...quit focusing on the sale

Recently I purchased a YUKON for my wife. I dealt directly with the DP & FI guys. Great experience overall...considering?

No 'Thank you note', no 'Service or Parts Reminder's', no Coupons or discount's for anything? Absolutely nothing for follow up. Instead of focusing on the sale; shouldn't we focus on the relatonship? IMHO!

Added by Bill Goodfriend on February 19, 2013 at 1:05pm — No Comments

Never Waste a Facebook Post. Ever.

Waste

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know…

Continue

Added by JD Rucker on February 19, 2013 at 3:30am — No Comments

THE MARKET

Are you allowing the natural momentum of the automotive market dictate your performance, profits and income? For those of us who have lived through and understand the cyclical nature of our busines, what have we done to maximize our potential during upswings and minimize our exposure during down turns? Do we really know what our true potential is?

Added by dave tucci on February 18, 2013 at 6:30pm — No Comments

Sales From Your Service Drive - A Viable Dealer Solution?

Over the past three years I have spoken with many dealers about selling cars to service customers... One of my best friends, Daymond Decker spends a good portion of his work time traveling from dealership to dealership all over the country training and implementing a process for converting service customers who have equity in their trade-in to sales opportunities. Starting…

Continue

Added by Ralph Paglia on February 18, 2013 at 4:30pm — No Comments

The Best Blog Post Titles are Short

Martin Short

No, no. Not Martin Short. Short, as in not very long.

Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that…

Continue

Added by Louie Baur on February 18, 2013 at 4:00pm — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…

Continue

Added by JD Rucker on February 18, 2013 at 3:30pm — No Comments

Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical Precision

http://www.internetsales20group.com



Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical…

Continue

Added by Sean V. Bradley on February 18, 2013 at 1:41pm — No Comments

Pinterest Ranks Above Google+

Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind Marketing with Twitter and Facebook as well as Google+, but a new survey is offering a different opinion on the matter.

The Survey in question is the "Pew…

Continue

Added by Timothy Martell on February 18, 2013 at 12:30pm — No Comments

PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11th with over 600 companies exhibiting and over 2,000 products on display.…

Continue

Added by Mandy Saffer on February 18, 2013 at 12:00pm — No Comments

7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set…

Continue

Added by Erin Ryan on February 18, 2013 at 4:00am — 2 Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully, the moves by…

Continue

Added by JD Rucker on February 18, 2013 at 3:30am — No Comments

We Work Hard and Spend a lot to get People to Visit Our Dealership

Then What?

What is:           $20,000,000,000+?

 

That is the amount of money the automotive industry spends a year on advertising getting people into the dealership, to talk with a salesperson and sell millions of vehicles in the same year!

When I started we sold about 28% of walk-in traffic now the dealer only sells 15% of walk-in traffic. It seams to me the only one that is doing better is the advertising industry.

 

What is:…

Continue

Added by Mike Scott on February 17, 2013 at 11:02pm — No Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service