March 2011 Blog Posts (110)

Leadership In Our Industry

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!



I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

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Added by Larry Bruce on March 13, 2011 at 9:47am — No Comments

Automotive Leadership Roundtable in Miami on March 21-22, 2011

IMPORTANT: You MUST enter "DE" in the Dealership/Company field in order…

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Added by Ralph Paglia on March 11, 2011 at 6:37pm — No Comments

YouTube Marketing Tips for Auto Dealers

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.



We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…

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Added by Paul Potratz on March 11, 2011 at 3:02pm — No Comments

Let Me Help Your Dealership Sell More Cars

If your dealership is looking for one of the most cost effective tools on the market at helping you sell additional vehicles each month, just click on the below link.  Many dealers sell 5, 10, even 20 or more additional cars per month after implementing our technology.  At a cost of $299 per month, it offers one of the biggest bangs for the buck in the industry.


http://www.squidoo.com/sellmorecars

Added by Thomas Nellis on March 11, 2011 at 1:32pm — No Comments

Digital Dealer Update: More speakers & a REALLY fun promotion!

Hi DealerElite members!

 

Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!

 

We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!

We're particularly excited about adding Jimmy Vee and Travis…

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Added by Arnold Tijerina on March 11, 2011 at 1:30pm — No Comments

AdAgencyOnline.Net Reviews Automotive Digital Mastery Club For Automotive Advertising Agencies

 
Listen to internet radio with Phil Zelinger on Blog Talk Radio

 

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…

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Added by Philip Zelinger on March 11, 2011 at 11:50am — No Comments

Start growing your fixed op's department

 

 

What do you need for the Growth on the Fixed Side of your business?

Do you know what is keeping you from achieving what you desire from the fixed side of the business? Is it people, processes,…

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Added by Ryan C Hall on March 11, 2011 at 9:30am — No Comments

When Hiring Look for positive Character traits

* Enthusiasm: It is important that whatever task you take up, you be enthusiastic and passionate about it. Doing so will never let boredom set in, and your performance will definitely be more effective.

    * Optimism: It is only natural, that if you want to develop positive character traits, you have to be a positive person. Sometimes, certain situations are out of our hand, but if we slowly learn to see the brighter side of every…

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Added by Lizelle Landino on March 11, 2011 at 1:00am — No Comments

The Time Is Now!

 

Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.

 

Added by MANNY LUNA on March 10, 2011 at 10:40pm — No Comments

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers



Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

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Added by Paul Potratz on March 10, 2011 at 5:35pm — No Comments

Three German Proverbs for Three Common Automotive Marketing Scenarios



Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…

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Added by The Cobalt Group on March 10, 2011 at 5:09pm — No Comments

Extinction Event Sale! This Weekend!!

Extinction Event Sale!  Every Weekend in 2011!!  With some dealers, that’s the business they are in, and they don’t even know it.  And they need to adapt to instead survive!  Here’s what I mean:

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…

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Added by Keith Shetterly on March 10, 2011 at 4:08pm — No Comments

12 Tips for Increasing Your Dealership Facebook Fans

Almost daily, dealerships ask me how they can build their fan base on Facebook.  While having a lot of fans is good, keep in mind that you always want to increase quality not quantity. Making a commitment to managing Facebook is the first step.  The objective is getting BUY IN from the managers and staff. The ultimate goal is to get a… Continue

Added by Kathi Kruse on March 10, 2011 at 1:30pm — 3 Comments

Your "hidden" opportunity for increased profits.

Fixed Operations account for about 12% of the total dealership sales; however, it produces 60% of the overall net profit.  Warranty claims equate to 30% of the total volume in the service department...with that understanding, one will deduce that the warranty department in your dealership accounts for 20% of the total net profit of the dealership!  When you have…

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Added by Christopher Akin on March 10, 2011 at 1:26pm — No Comments

Just Announced! Digital Dealer Workshops to precede the 10th Digital Dealer Conference & Exposition

Hi DealerElite members!

 

I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.

 

The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…

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Added by Arnold Tijerina on March 10, 2011 at 9:00am — No Comments

"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"

"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"

Added by MANNY LUNA on March 10, 2011 at 2:09am — No Comments

Me! me! me! Please shoot me!

How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?

Take it to the streets!

That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.

They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…

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Added by charles bayer on March 9, 2011 at 7:26pm — No Comments

Moving the Needle #1

Today's Dealerite Blog

Added by Michael Abrams on March 9, 2011 at 3:21pm — No Comments

Generation gaps in the dealership



 

 





 

Most dealerships today have three generations of…

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Added by Linn Boyd on March 9, 2011 at 2:30pm — No Comments

The Man (Person) In The Mirror

Do as I say, not as I do.  How many times have we been in situations just like that and walked away scratching our heads?  Managers and dealers tell us that we need to increase volume, raise gross, or achieve higher CSI in one breath, and then when suggestions to do exactly that come up, they reply, "No!  We've always done it this way."

 

As a trainer, I have the priviledge to be in a different dealership almost every week.  Part of my obligation is to point out where the…

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Added by John Fuhrman on March 9, 2011 at 12:30pm — No Comments

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