March 2015 Blog Posts (110)

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it…


Added by Paul Potratz on March 31, 2015 at 4:53pm — No Comments

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time. 

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes,…


Added by Paul Moran on March 31, 2015 at 4:00pm — No Comments

CallSource Manages Nearly One Million Calls a Month for OEMs/Dealer Groups, a 100% Increase Year Over Year; Automotive Veteran Bill Bieser Joins as VP Strategic Accounts




Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception


Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management,…


Added by Crystal Hartwell on March 31, 2015 at 11:24am — No Comments

DMEautomotive Offering New Services to FCA US LLC MarketCenter




DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers

Daytona Beach, FL – March 31, 2015
– DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha Romeo, Chrysler, Dodge,…


Added by Crystal Hartwell on March 31, 2015 at 11:10am — No Comments

Automotive Sales Could Grow 24% if Retail Experience Improved



56% would buy more often if the dealership process was not so difficult

New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume

New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail…


Added by Crystal Hartwell on March 31, 2015 at 10:27am — No Comments


Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.

In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as…


Added by Black Book on March 31, 2015 at 10:02am — No Comments

Bigfoot Launches SMART Connect

SMART Connect utilizes both Bluetooth and Wi-Fi technologies and Connects your Dealership to Visitors with interactive content by way of their Mobile Device. Completely Hands free and Automated! The Mobile Device receives a simple message to connect with your existing WIFI and BLUETOOTH system and we take it from there!

Please have a look at the…


Added by Kaan Zoroglu on March 30, 2015 at 2:51pm — No Comments

What I Sincerely Hope My Local Car Dealer Can Learn From Tire-Rama

(I originally posted this on LinkedIn; thus the first few paragraphs were intended for those readers who might not enjoy working with and in car dealerships the way those of us on DealerElite do.

Before diving into this topic, I want the readers to understand why dealerships are so near and dear to my heart. While it’s true that I…


Added by Steve Stauning on March 30, 2015 at 11:48am — 5 Comments

Chat and Phone Leads Start with a Helping Hand

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the control-factor is often…


Added by jeff sterns on March 30, 2015 at 9:50am — 1 Comment

Mistakes Businesses Make With Internet Marketing

Mistakes Businesses Make With Internet Marketing

With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they're doing the right thing, and feel discouraged when the…


Added by JB Floyd on March 30, 2015 at 7:30am — No Comments Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it! Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that and will respond. Why? You said you were looking for responses from lead providers…


Added by Sean V. Bradley on March 29, 2015 at 10:37pm — 1 Comment

Popularity of the Jeep Wrangler keeps it unchanged for 2015

Despite very few changes, the Jeep Wrangler remains a top choice by Jeep enthusiasts and holds a very good resell value! Many of us here have either driven one, know someone who owns or owned one, or are hoping to acquire one. The Jeep Wranglers are just that popular!

A few reasons as to why the 2015 Jeep Wrangler should be your next…


Added by Jonathan Morales on March 29, 2015 at 8:30am — 1 Comment

Auto Dealers & Regulatory Compliance: If the FTC Comes Knocking

Dealerships have become subject to increased regulation and enforcement, particularly in the areas of consumer advertising, consumer finance and consumer privacy. I recently posted an article to this blog entitled: Auto Dealer Arranged Financing: 51 Laws a Dealer Must Know. You can read the full article…


Added by Greg Johnson on March 28, 2015 at 4:00am — No Comments

Attention Autotrader,, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar… 856-546-2440

#IS20G #NewYork

Attention Autotrader,, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…


Added by Sean V. Bradley on March 27, 2015 at 11:55pm — No Comments

Here Are The New Credit Card Assessment Fees

Credit Card Brand Rate Changes Effective April 2015

Typically, if the card brands are going to make any rate adjustments they will do so in either April…


Added by Virgil Stanphill on March 27, 2015 at 5:30pm — No Comments

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Added by Paul Potratz on March 27, 2015 at 2:32pm — No Comments

People, Process, Performance

It goes without saying that if a business is going to maximize sales revenues they would need to focus on three key areas of business…the people, the processes and performance.  I call these…essentials.

Having the right people with the right skills and talents is essential.…


Added by Joseph Rosales on March 27, 2015 at 9:28am — No Comments

How To Create A Better First Impression

Today we’re going to focus on a basic, but often lost practice of How to Make the Perfect First Impression.

Depending on the research that you listened to, some people say that you have around 7-20 seconds to make a good first impression.

See, YOU DON’T GET A SECOND CHANCE to make a good first impression.

So I want to give you a couple of reminders on how to make sure that you make better first impressions with…


Added by Dave Benson on March 26, 2015 at 3:52pm — No Comments

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to…


Added by Peter Martin on March 26, 2015 at 11:34am — No Comments

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…


Added by Black Book on March 26, 2015 at 10:30am — No Comments

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