In the internet age, it is very important to have a digital presence. Most often that begins with your website.  Your Dealer Websites should be the engine that drives your sales higher. Making it just as efficient if not better than the face-to-face sales process. The goal as always is to get the customers to convert from clicks to sales.There are a few simple tricks and tweaks that can help improve your site's…

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…

When I was a kid, my Dad and I would watch Robert Blake as the gritty undercover TV cop, Baretta.  I got a kick out of his cockatoo, Fred, and his CI, Rooster, but what I really loved was The Blue Ghost, Baretta’s ‘66 Impala.  On the outside it was a beat up, rusted out eyesore.  But under the hood was a raging beast ready to run down the bad guys no matter what they drove.  Thus began my affinity for sleepers.…

I'm so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer).

A typical dealer implementing the full spectrum of these best practices, if they are not already using them, can expect to more…

The Type “C” person is completely opposite the Type “A” person (“B” is also opposite “D”). If the sales person relates to this customer as a Type “A”, they will be to “pushy”, cause too much “pressure”, etc., and this customer will simply leave (often runs away) the dealership. The…

Social Media is a growing element in daily life – but what about the consumer experience on social media with brands? Understanding where marketers can access the social space in an effective way is crucial to strengthening brand advocacy and generating interactions with shoppers and prospects.…

Back in my home country of Jamaica, at certain times of the year the caterpillars would go through the evolution process where they would conceal themselves in cocoons to be transformed into beautiful butterflies. During the final stage of this process, they would break the tip of the cocoon and squeeze themselves through a tiny h*** and fly away. One year my friends and I found some of some dead on the ground because they were not able to pull themselves out of their shells. So, in our…

Bless my father''s south African farmer knowledge and the desire to understand the concept of "digital marketing".A true reminder of how early we "learn" and develop our own human character in life.

A few minutes ago my father called me from South Africa and as the conversation went on my father once again inquired about my career and job. My father asked "Lizelle, I know you sell services and  that you are in sales.I know you are in the automotive business and…

Being a car salesperson used to be easy. All your potential customers came the same way, through the front door. Sure, some would call, but that's fairly easy to handle. Now, everyone is online, checking review sites, Yelp, Facebook, and asking what their friends think. The simple truth is that when someone comes into a dealer or a car shop, they already know what they want, and they've formed their opinion online. In fact, if they didn't see you on…

According to a recent Credit Suisse report, Smartphone sales are expected to reach the 1 billion mark in 2014! An estimated 472 million smartphones were sold globally last year, accounting for 31% of all mobile devices sold.

(You can read the study here if you're interested: http://reut.rs/IlSEMU).

A lot of the demand is driven by China and the cheaper smartphones now flooding the mobile market. Global sales of smartphones will top 1 billion…

Top 10 Trends in Wheel and Tire Accessories You Need to Know

If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business.  Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…

(Please read Part 1 if you missed it)

Retention is critical for increasing your sales and continued sales growth. First, one of the important factors is designing a program (payplan) that will support a new hire for the first 90-120 days as this is the most critical time of their employment.…

What are some different ways to get your name out there as a car salesman? I am new to the area so i really dont have friends and family that i can sell to or practices selling on.

Instead of waiting on ups all day long sometimes and then almost fighting for that up.

J.D. Power and Associates and the National Automotive Dealers Association estimate that almost 10% of all dealerships have converted to one-price selling over the past three years.

It is apparent that our industry is under a major restructuring phase and serious consideration needs to be applied in the area of training our automotive…

My unofficial definition of attention (before I go look it up in the dictionary) is something like this: ‘any action that’s purpose is to generate a response from an intended or unintended recipient.

Now, dictionary.com’s definition- “at•ten•tion: the act or faculty of attending, especially by directing the mind to an object. “ I guess I didn’t do so badly, but I really think the second part of the official definition syncs with mine, and also my point to the rest of this…

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For Further Information Contact:

Paul Long / 952-224-8001                              Jon Miles/ 423-586-1441

Paul@remembergroup.com                           Jon@Rustywallaceautogroup.com

Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

MINNEAPOLIS (April…

Most dealerships already have the ability & traffic to double their sales within a 6 to 12 month period but are not firing on all the cylinders that make it possible- and all 6, commonly referred to as the 6 P's, need to be in sync to achieve these results.

Over the next several blogs I want to share with you the 6 P's and how our team achieved these results, and to offer ideas you may want to consider.…

Service Scheduler and Automated Customer Follow-up solutions are among the new innovative products launched in a pilot program to the VinSolutions’ Dealer Advisory Board

Overland Park, KS – April 12, 2012- VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM)…

I have a saying that goes something like this, ‘What you cannot define you cannot measure; what you cannot measure you cannot reproduce; what you cannot reproduce, you cannot control or manage.’ I came up with this quote while designing the K-Method Systems & Processes to explain why most salespeople and the businesses that they work for are continually at odds when it comes to expectations and the results being produced. What I have come to realize as the ‘norm’ for most people is that…