May 2013 Blog Posts (136)

I’d Rather Not Know My Audience, Thank You Very Much


When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…


Added by JD Rucker on May 31, 2013 at 9:00am — No Comments

Special Finance At Your Dealership

This is one reason that you need qualified personnel in your Special Finance Department. Your personnel must have an in-depth and thorough  knowledge of the entire operation of the Special Finance Department.

Whether or not your dealership interviews every customer, if you’re serious about Special…


Added by Bill Cosgrove on May 31, 2013 at 1:42am — No Comments

If You Want Attention on Google+, Go Large and Horizontal with Your Images

New Google Plus

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.

One of the ways that it’s definitely better…


Added by Louie Baur on May 30, 2013 at 3:30pm — No Comments

Automotive Sales Training - Five Simple Things You Can Do Right Now to Sell More Vehicles

“Big doors swing on small hinges.” Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process. I don’t believe that a sale usually occurs because of one “big bang moment.” Usually, a sale occurs because of a series of very small and simple things that add up to being the difference maker.


If you are looking for 50 closes to take your sales to the next level, you are missing…


Added by Mark Tewart on May 30, 2013 at 1:30pm — 1 Comment

New Digital Marketing Facebook Page

Short post today! We wanted to let you all know that we are completely rebuilding our Facebook presence from the ground up. We're actually moving away from the old page and working on the Wikimotive LLC Facebook page from here on out, so be sure to add us today. We'll be focusing on marketing blogs, facts, infographics, and anything else we think may be of use to you.…


Added by Timothy Martell on May 30, 2013 at 11:00am — No Comments

Post More than Just Links to Twitter


Stop the madness! I, unfortunately, might be part of the cause of the recent trends happening on dealer Twitter profiles and for that, I am truly sorry.

For years, I've been harping on the concept that Twitter is something that no dealer should avoid because of how quick and easy it is. There's no huge investment of time required to have a strong Twitter presence. This advice and the…


Added by JD Rucker on May 30, 2013 at 9:00am — No Comments

The Mail Man


Automotive Direct Mail how it works 

Direct mail used to be one of the most utilized forms of advertising only a couple of decades ago. However, with the internet becoming so well accepted and so many large companies…

Added by Jimmy Peters on May 29, 2013 at 4:30pm — No Comments

Yelp Review Filter - What is is really looking for?

I've had a lot of complaints from Dealerships losing their online reviews so I did some digging to see what I could find concerning the automated filter.  Follow this link to know what trips the yelp review filters. …


Added by Adam Gillrie on May 29, 2013 at 11:27am — No Comments

Customer Service Never Starts with the Customer

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.

customer service

This is why, according to Shep Hyken,  the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…


Added by Ketty Colom on May 29, 2013 at 10:30am — 1 Comment

Ruffled Feathers: Why Controversy Works on Blog Posts


If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…


Added by JD Rucker on May 29, 2013 at 9:00am — 1 Comment

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…


Added by sara callahan on May 29, 2013 at 7:01am — 1 Comment

Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car Sales

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<p>Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car…


Added by Sean V. Bradley on May 28, 2013 at 8:34pm — 1 Comment

With one change you can boost sales and change lives

Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:

We need more quality leads.

Or... Cars are bringing brain damage at the sale.

Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?

My answer to these issues are yes, yes and what. You have to control the…


Added by Mathew Koenig on May 28, 2013 at 7:00pm — No Comments

Bicycles and Branding

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.


It’s been a long time since I rode, and I’ve disliked cyclists for quite a while. They’re always hogging the road, wearing outfits…


Added by Will Michaelson on May 28, 2013 at 4:42pm — No Comments

so·cial·ize (ssh-lz) To convert or adapt to the needs of society.

I have learned a lot during the 25 years that I owned my own business. Shortly before I retired from the salon/day spa, Facebook was becoming mainstream and the discovery process of how it could benefit the business was evident.

 The opportunity to market on every level through client engagement…


Added by Lois Burak on May 28, 2013 at 4:30pm — 1 Comment

Connecting The Dots: From BDC To ROI

Automotive Web Marketing "Really Connected"

 Everyday you wake up and you have your list of reports to update and spreadsheets to fill out with the same old numbers, but what do these numbers really mean? Most car dealerships nowadays have an internal BDC (business development center) and some…


Added by Mike Blackmore on May 28, 2013 at 3:30pm — 1 Comment

Sell The Appt. Not The Car Over The Phone

We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to.  The sales professional or Internet Coordinator of today must have a…


Added by J.R. Batchelor on May 28, 2013 at 3:00pm — 1 Comment

Automotive Sales Training - It's All In The Stories

Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?


What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…


Added by Mark Tewart on May 28, 2013 at 1:30pm — No Comments

Automotive Social Media is Open 7 Days a Week

Always Open

Many dealers are trying and failing at social media. Some are succeeding. One of the keys to finding success is in taking on an “always open” mentality.

Just like a website should always be on, social media requires constant attention, particularly Facebook. It doesn’t sleep. It doesn’t take weekends off. In fact, some have seen that the weekends are when the real activity happens. For some pages, they’re receiving…


Added by Louie Baur on May 28, 2013 at 12:30pm — No Comments

7 Ways To Stop Wasting Your Marketing Dollars

There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.

Added by Paul Potratz on May 28, 2013 at 11:24am — No Comments

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