New car shoppers have once again recognized Honda as the "Best Value Brand" and "Best Overall Brand" in Kelley Blue Book's 2015 Brand Image Awards, based on the company's Brand watch study. This is the third consecutive year Honda has been recognized as "Best Overall Brand" by non-luxury car shoppers on KBB.com

How do you see yourself when you consider your future? Do you have a dream for your life that you would like to achieve, but don’t know how to get there from where you are?  Are you stuck in the same rut producing the same results every month no matter how hard you try to…

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their computers and browse a dealer’s inventory on their website or, more commonly,…

GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.

Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.…

No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.

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Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…

One of the most important things about being successful is also one of the simplest. My belief is that developing a culture of care insures your success. Click the link below to look at this issue in greater detail.

What have you got to lose? This article is Free after all...…

You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time and energy to really saturate your market using every form of communication to maximize your reach. Now the…

Live chat has become the leading method for online customer support. Businesses are able to engage with more and more customers through online channels. Want to know why your business should use live chat for support?

Customers simply love live chat. It is one of the best ways to enjoy instant communication with a company. It also leads to the…

Stop Making Excuses and Learn How to Conquer Your Slow-Month Fears

I recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:

• Learn how to conquer Slow-Month Fear
• Identify when you’re setting yourself up for failure
• What you’re doing that demotivates your…

SpinCar CEO Devin Daly visits a Honda dealership to talk to you about a topic that’s become incredibly important for dealers: webrooming. Are you missing out on business because your website is losing the sale online? Watch this video to get a few tips on how to optimize your website to win…

What is the most effective way for a dealer to communicate with their customers?  For years dealers have used e-mails and SMSs.  As long as you have an e-mail address and a cell phone, through your CRM system, you can theoretically contact thousands of customers instantly.  Though they lack personal touch and can even seem intrusive they are still relatively effective.  And now that mobile has become the most…

Flick Fusion's analytics to integrate seamlessly with DealerPeak's Cyber Sonar, allowing auto dealers to track video performance & user behavior in their CRM 

Urbandale, IA--June 1st, 2015--Flick Fusion (www.flickfusion.com) announced today it has been selected as the preferred video marketing provider for DealerPeak's full system CRM, website and desking solutions. Auto dealerships that use DealerPeak…

ALBANY, N.Y. – June 1st, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Ristken Software Services has integrated its core enterprise level technology solutions for auto retailers with Auto/Mate's dealership management system (DMS). Ristken's MenuPro™ and Pro Tracking™ platforms, as well as its eBusiness Service Provider Access Network™ (SPAN), are now fully accessible for dealerships using Auto/Mate's…

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

 Local SEO Company does the unbelievable by offering small business owners an iron-clad money back…