CYA

How many times have you heard?…

Why is it that two people can offer the same terms, product, or service; and one can walk away with the deal while the other is left empty handed? The answer is what negotiators call “posture.” The way you present yourself can have powerful effects on your perceived credibility, trustworthiness, and authority.

How do you explain to your customer when the oil in their new vehicle needs to be changed?

1. Car Dealer Websites
2. Third Party Automotive Advertising Websites
3. OEM Websites

SLUGS

A direct quote from Dave Anderson, “The best time to fire is before you hire!” Not a bad thought however;…

They say it's just a piece of wood, I was trained to go for the plaque and the money will follow!

DELEGATE, DELEGATE, DELEGATE…

SEO can make the content of your web pages more relevant, more attractive, and easier for the search engines and their spiders or web crawlers to find your…

WHAT DO YOU SEE?

What is the difference and which is right for you?

There is a huge difference between advertising and marketing. Advertising is defined as “the process of building name awareness.” My thoughts…

Don't Quit

When things go wrong, as they sometimes will,

When the road you're trudging seems all uphill,

When the funds are low and the debts are high,

And you want to smile, but you have to sigh,

When care is pressing you down a bit -

Rest if you must, but don't you…

Believe while others are doubting.

Plan while others are playing.

Study while others are sleeping.

Decide while others are delaying.

Prepare while others are daydreaming.…

TRAINING

When I hired a new employee regardless if they were fresh out of high…

I'm often asked by car salesmen for my advice on how they can be more effective at their jobs. So here are a few of my favorite car-selling tips:

• Know your products.
  
  One of the biggest mistakes that car salesmen make is to not bother to learn their products. It's a lot harder to sell a product if you don't know much about it.…

Results have been posted by the three participating Dealers. Click on the link below to see the results, and feel free to comment :)…

Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a…

THE STAFF

How many people are needed in the general office? Some gurus have come up with ratios of one…