September 2012 Blog Posts (145)

Update Your Dealership’s Address and Location Online Frequently

Yesterday I was on my way to a meeting at a dealership.  I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride.  I was within three miles of the dealership and thirty minutes early.  I had never been there before I relied on my GPS as I always do.  The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.

The GPS was pulling in an address from…

Continue

Added by Stan Sher on September 29, 2012 at 7:28pm — No Comments

Accountability....It's All About YOU!

Accountability...It is more than a fancy six syllable word. The business dictionary defines accountability as "The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent…

Continue

Added by NANCY SIMMONS on September 29, 2012 at 4:03pm — 11 Comments

Car Dealers are not the Kardashian’s

The paparazzo isn’t hiding in your bushes trying to get a picture of you. Media sources aren’t following you on vacation to capture a picture of you in a bathing suit. No need for security when you leave the building. If there is, you have bigger problems!

People don’t have the same passion level for your…

Continue

Added by Rob Hagen on September 29, 2012 at 10:41am — No Comments

Why Choose Internet Sales 20 Group over Digital Dealer 13 On October 23-25, 2012

October 23-25, 2012 dealers have a choice of attending Internet Sales 20 Group in Chicago or Digital Dealer 13 in Las Vegas.

When looking at the two events on October 23-25, 2012 dealers have made demands about wanting to avoid "timeshare" sales pitches and to build a network with other dealers.  They got tired of going to massive conferences with…

Continue

Added by Stan Sher on September 29, 2012 at 5:30am — No Comments

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.

To his surprise, it…

Continue

Added by JD Rucker on September 29, 2012 at 4:32am — 3 Comments

KPA Offers 7 Scholarships to Attend the Internet Sales 20 Group

Internet Sales 20 Group

We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every…

Continue

Added by Stan Sher on September 29, 2012 at 3:41am — 2 Comments

Top Ten Blogs And News For Auto Dealers: September 23 – 28

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

Continue

Added by Stephen Jackson on September 28, 2012 at 2:46pm — No Comments

You Have The Power

Added by Bob Carmack on September 28, 2012 at 11:00am — No Comments

New Search Engine For U.S. Government

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population…

Continue

Added by Timothy Martell on September 28, 2012 at 9:18am — No Comments

Getting Fired up!

Added by Jeff Cowan on September 27, 2012 at 3:00pm — 4 Comments

Proven: Buying Facebook Likes Is Wasted Money

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

Continue

Added by Arnold Tijerina on September 27, 2012 at 1:36pm — No Comments

From the NCM Institute Blog: Are You Ignoring Your Training Needs?

Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines and materials provided the foundation of sales success, not only for my dealership, but for many others as well.  Following is one of Clint’s mantras, with which I may have taken a little editorial freedom:

“Avail yourself of every training opportunity.…

Continue

Added by Garry House on September 27, 2012 at 12:30pm — No Comments

Merely Surviving Isn't Enough

Not doing a walk around every car every time?

Not delivering the right word tracks at the right time?

Not asking for the sales, handling the objection?



Then watch this video!

Merely Surviving Isn't Enough

 …

Continue

Added by Marilyn Bennahmias on September 27, 2012 at 12:17pm — No Comments

How Do You Get Fired Up Each Day?

For me, it changes as time goes on. The love for my occupation get's me fired up!

Big motivators for me are looking forward to an upcoming concert, the changing of the leaves, a sporting event on TV and playing with my dogs. What gets you fired up each day?

 

 …

Continue

Added by Jeff Cowan on September 27, 2012 at 12:00pm — 1 Comment

Depth of Engagement vs Breadth of Impressions

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

Continue

Added by Stephen Jackson on September 27, 2012 at 11:39am — No Comments

If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

 

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

Continue

Added by Mark Dubis on September 27, 2012 at 11:33am — 33 Comments

Facebook Developing Cross Domain Mobile Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole…

Continue

Added by Timothy Martell on September 27, 2012 at 10:38am — No Comments

Consistency Is The Mother of Success

Whatever your PROCESS, BE CONSISTENT EVERY TIME with a customer.  Inconsistency (Short cutting) leads to nothing but lost sales.  …

Continue

Added by Bob Carmack on September 27, 2012 at 7:31am — 2 Comments

How distracted are your employees with smartphones at work?

Good afternoon Dealer Elite Members and associates,

I have been noticing a disturbing trend in retail lately and I am sure it is also true in other areas of the workforce as well. As we become more and more connected with Social Media, Smartphones and the internet red flags are popping up everywhere for me.

Everyone is becoming more and more distracted and this means productivity, focus and results are being affected. Of course this is happening when driving in…

Continue

Added by Ian Nethercott on September 26, 2012 at 6:47pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

Latest Activity

Rob Gehring posted a blog post
5 hours ago
Jim Flint posted a blog post
7 hours ago
Black Book posted a blog post

Mainstream Sedans and Vans Show a Lift in Values

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
7 hours ago
Damian Boudreaux posted a blog post
8 hours ago
Sally Whitesell's blog post was featured
yesterday
Brett Sutherlin posted a video
yesterday
Reynalda Lor posted a discussion

TriboTEX Oil Additive is right to increase engine life?

Greetings!I recently bought a few vehicles from the dealer-only car auction and flipping them to…See More
Sunday
Walter McNulty posted a status
"Wow what a week we did so well in Hickory they extended our contract for additional time. We still have Charlotte starting tomorrow."
Sunday
Sally Whitesell posted a blog post
Friday
Eric Damiani posted a blog post

CarGurus

Cargurus, I have notice that because Carvana will provide free delivery to many area, they now show…See More
Friday
Bill Wittenmyer posted a video

Freebie Friday: How Do You Stay Motivated?

Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.
Friday
Andy Church posted a video

Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls

Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.
Friday
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 1

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Friday
Jim Flint posted a blog post
Friday
Yogesh Sashi posted blog posts
Friday
Asad Shoaib posted a blog post

The Importance of Vehicle Electrical System Repair

The severity of the issue with your vehicle electrical system is dependent on the root causes and…See More
Friday
Ryan Holman posted a blog post

Let’s Know The Benefit Of Window Tint Films For Cars

Global warming has become a matter of concern nowadays. It has been showing its impact on the…See More
Friday
Walter McNulty posted a video

March15

Big Event North Carolina
Friday
Walter McNulty posted a status
"Having a great event in North Carolina."
Friday
Veronica Dunford posted a blog post
Thursday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service