September 2020 Blog Posts (40)

Should Safety Technology be Standard, Regardless of Trim?

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

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Added by Sean Reyes on September 16, 2020 at 7:20am — No Comments

Mobile-First: - The Only Way to Talk to Your Customers

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere. Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% of this…

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Added by Ujj Nath on September 15, 2020 at 10:00am — No Comments

One View Upgrades Data Management Capabilities with New Mobile-Friendly, Browser-Agnostic Archiving Platform

One View Vault gives dealerships even more power to archive, access, and retain DMS documents.

Indianapolis, IN – September 15, 2020 – One View, an auto industry-specific data solution specialist, today announced the full transition of its customer base to the recently launched One View Vault. The company has officially sunset its…

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Added by Travis Peterson on September 15, 2020 at 9:43am — No Comments

Video marketing tips that will set your automotive dealership apart from the crowd

The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…

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Added by Cynthia Madison on September 15, 2020 at 8:46am — 1 Comment

SURVEY SHOWS WHERE AUTO DEALERS WILL LOOK TO INCREASE SPENDING ON DIGITAL ADVERTISING FOR REMAINDER OF 2020

Dealers will be Buyers of Social Media, Direct Marketing, & SEO to Attract Customers

 

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, as well as their plans for advertising strategies for the…

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Added by John Sternal on September 14, 2020 at 2:11pm — No Comments

Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020

 

Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second quarter of 2020, driving the first half of 2020 to surpass the first half of 2019, in spite of declines in Q1…

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Added by Crystal Hartwell on September 14, 2020 at 11:50am — No Comments

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.

 

However, dealers were one of the earliest segments of business to embrace a message of wide-spread cleanliness…

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Added by John Sternal on September 14, 2020 at 10:29am — No Comments

Automotive Industry Veteran Danny Benites Joins ZipDeal as National Sales Director

Fast-growing company taps industry innovator to head up its national expansion…

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Added by Tony Gomez on September 14, 2020 at 9:30am — No Comments

Magic Phone Calls

In last week’s video from the series, Quality of Life, we began to learn more about my friendship, mentorship, and brotherhood with Ali. What we bring to each other is all gift - our relationship…

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Added by Damian Boudreaux on September 13, 2020 at 12:00pm — No Comments

What Drives Foot Traffic In Your Dealership?

Discover what's driving foot traffic in your dealership.

#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers

Added by Jim Flint on September 11, 2020 at 8:59am — No Comments

First Impressions Are Not Just Important, They Are Vital to Sales

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

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Added by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments

Digital Dealer NOW Introduces a Free Series Presented by Facebook

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Added by DealerELITE on September 8, 2020 at 11:06am — No Comments

ZipDeal Releases Free Dealer eBook: The Auto Dealer’s Guide to a Profitable, Customer-Driven, Vehicle Delivery Experience

Learn how sales representatives earn up to $3,000/month in extra commissions

 

Columbus, OH – September 8, 2020 –  ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today released a free eBook called “The Auto Dealer’s Guide to a Profitable, Customer-Driven Vehicle Delivery Experience.” The eBook…

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Added by Tony Gomez on September 8, 2020 at 9:48am — No Comments

Proper Coaching

Here we are again with the video series, Quality of Life.

We’ve been learning all about becoming more aware of the natural abilities and gifts that you have, and using them to…

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Added by Damian Boudreaux on September 6, 2020 at 12:00pm — No Comments

Video Assets | One Size Doesn't Fit All

Consider different types of video assets to help reach more consumers.…

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Added by Jim Flint on September 4, 2020 at 9:47am — No Comments

How to Avoid the DMS “Gotcha” Moment

Did you choose, or inherit, a DMS that isn’t working for your dealership and now you feel stuck? Do you keep renewing your contract because you’re concerned about losing data and documents if you switch to a new provider?

 

The typical DMS contract lasts five years. But the law mandates you retain documents for seven years.

 …

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Added by Travis Peterson on September 3, 2020 at 1:26pm — No Comments

So, You Closed a Sale. Now What?

We all know that a sale is just the beginning of a customer relationship. But how do you manage that relationship so customers not only come back for service but also repeat sales?

 

Right now, dealers are focused on the here and now. I get it. Everyone is scrambling for used vehicles to meet the surging consumer demand as OEMs rebound from the slowdown in manufacturing. Used car inventory is low and the value of a trade has never been higher. Everyone is worried about coming…

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Added by Bill Wittenmyer on September 2, 2020 at 9:35am — No Comments

So, You Closed a Sale. Now What?

We all know that a sale is just the beginning of a customer relationship. But how do you manage that relationship so customers not only come back for service but also repeat sales?

 

Right now, dealers are focused on the here and now. I get it. Everyone is scrambling for used vehicles to meet the surging consumer demand as OEMs rebound from the slowdown in manufacturing. Used car inventory is low and the value of a trade has never been higher. Everyone is worried about coming…

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Added by Bill Wittenmyer on September 2, 2020 at 9:33am — No Comments

Register Today for Digital Dealer Virtual!

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Added by DealerELITE on September 2, 2020 at 9:30am — No Comments

Hey Ford & Lincoln Dealers: Dealer Teamwork is Now FordDirect Approved!

Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:



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Dealer Teamwork, an…

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Added by Joe Friedrichsen on September 1, 2020 at 11:30am — No Comments

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