If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full potential for success, without all 5. To be ultimately successful,…

If you are interested in guest blogging for AutoSuccess Magazine please e-mail me at: hannah@autousuccessonline.com

Who runs your business?

This may seem like an obviously simple question but yet, if you take a moment to really think about the answer it may surprise you. Take a moment and think of your employees…

Automotive Market Data Shows Continued Growth of Mobile

Minneapolis MN – October 14, 2013

With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive…

CRYSTAL LAKE, IL, Oct. 15, 2013 – Automotive Compliance Consultants said today that given the era’s new focus on F&I practices, its DealersEdge webinar Oct. 24 is designed to provide auto dealers with tips for ensuring compliant F&I…

When utilizing direct mail marketing for your dealership, are you still hitting “one per household”? If you are not sure, most companies, regrettably, have an automatic default set up to only hit “one per household”. This is old school mentality and was used back when we didn’t have the detailed big data we have available today. Unfortunately, some companies with no automotive marketing experience are dabbling in data with…

Any dealership that has ran a direct mail promotion the past 30 years has been frustrated at one time or another over people just coming in for a “free gift”. The salespeople are the ones that are actually frustrated because they are the ones spending their valuable weekend time greeting ups who don’t want to buy a car, rather they just want the free gift, then go. Or so they believe. It depends who you ask. We will save that argument for another day.

Today, we want to give you three…

Auto industry’s first direct-linking technology eliminates lead form barrier, returns shopping traffic flow directly to dealers, increases conversion and engagement

• Coalition of 125+ leading 3^rd party sites, reaching 6.5 million consumers monthly
• Saves dealerships up to 85%, versus SEM shoppers & 3rd-party leads

San Francisco, CA – October 14, 2013 –…

Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8.  With more and more automotive…

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.

This may help fuel…

Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP)

Salt Lake City, Utah –October 14, 2013 – DrivingSales today announced a major upgrade to DrivingSales University (DSU), the industry leader in online training and performance coaching.  The new DSU platform further revolutionizes industry…

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.…

The Evolution & Natural Selection

Of Automotive Sales

Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive…

I'm relatively new to the car business. There are certainly a lot of situations that are new to me and so much to learn about the pretty much every aspect of my job. Despite all of that, I have found that my inexperience is one of my biggest assets.…

It is commonly known that Americans would rather go to the dentist than visit a car dealer.

Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…

Hi my name is Jennifer and I'm a BDC Manager for a Toyota Scion dealership in New York and my dealership will be transitioning from Higher Gear to Dealer Socket.  This will be my first CRM transition and I would love to get some insight on how I can help make this a smooth transition.  Any advice on questions I should be asking of Dealer Socket and Higher Gear for that matter would be greatly appreciated.  Are there any other BDC managers who have made this transition who can make me aware…

We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…

Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th

Daytona Beach, FL  – October 10, 2013 – DMEautomotive today announced the formation of a new creative team: the DMEa CreativeLab.   The CreativeLab accelerates the company’s creative services to…

The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…

The first time I came across the term MBWA was in one of my  college text books over 40 years ago. Admittedly, I felt the author was  attempting humor to describe an unprofessional approach to managing a  business and communicating with company associates. Little did I realize at the time, that this would be the most important management tool I  would use in my career as a dealership manager and owner.

Employee turnover has plagued the automobile industry for decades. Many articles…