When you have a deal with a trade involved, what does your sales rep say to your perspective buyer? " Let me get your trade appraised", or words to that effect.Let's take a step back fore a moment and think about the word "appraisal" and what goes through your customers mind when he/she hears that word.What do you get "appraised"? You get your home appraised or your vehicle gets appraised after it's been involved in an accident.In either case, the appraisal is always lower than the…

Foursquare has quietly been making moves that will have a major impact on local businesses and . The service is already used to check in at a variety of places, and now their reach will be expanding.

The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and…

Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management…

SureSale conducts comprehensive flood damage inspections in the Northeast to increase consumer confidence in the aftermath of Hurricane Sandy

Venice, CA – November 13, 2012 – SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, deployed SureSale certification experts to immediately assess damage and…

Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of the three big components in improving rankings. The automated processes have been devalued; low-quality posts, footer links, and sidebar links are a thing of the past…

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…

With the holiday season coming up fast, now is a great time to think about how you're leveraging holidays to further your social media presence. 

Here's a great example of what one dealer did to celebrate Veteran's Day:

 The Best Dealers use all their resources:

• Company Website to attract talent
• Company team members to recruit
• Owner base as a source of future team members
• Social Media as a source of free advertising
• Effective Hiring tools to help make informed decisions
• Cost effective recruiting service to assist in finding talent

Hire the Winners Offers It…

Don't delay -- act today. Click this link now: http://salefest.com.au/news/the_game_changer

Largest aftermarket accessory supplier partners with AddOnAuto Digital Dealer Supplier Network to help dealers market and sell Car Toys accessories; AOA proven to generate an average of $500 per copy for dealerships

San Francisco, CA – November 12, 2012 – Car Toys, the largest independent consumer electronics specialty retailer in the U.S., has selected izmocars’(…

Hurricane Sandy and what has been left in its wake, including millions of homes lost and many people who lost their lives as well, or who are recovering from injury, affects our economy in general and that of the auto industry. It affects us all in many ways, but while nothing can make up for the tragedy of this kind of event, brands and businesses can…

The follow up to the Ultimate Social Media eBook for Auto Dealers is finally here! The Images behind Social Media has helpful tips for you and your dealership! Why is this eBook important?

Well, we all know the saying, “A picture is worth a thousand…

Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…

The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.

This is an exercise that I wish I had time to perform more often. There’s probably a proper name for it somewhere in the social media blogosphere, but I simply call it “Profile…

Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge. Developed after extensive market analysis, consumer research and in dealership trials, this revolutionary program will deliver more repeat sales, more referrals and more income to dealerships than any advertising strategy currently in use. What’s…

Here are the facts about the impact Obamacare will have on your store and what you can do to start preparing now as well as compliance issues before the law is implemented on January,1,2014.As of January,1,2014, dealers with 50 or more full-time employees ( the law has re-defined "full time " as averaging 30 hours per week) must offer essential coverage and "affordable" care defined by this law. "AFFORDABLE CARE" is defined as the dealer paying at least 60% of the cost of coverage with the…

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and…

Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering. Sydney was busy and didn’t have time to talk right then. She was interested in hearing more, but didn’t have the time at that moment. She politely asked Mike if they could…

Welcome to Part 3 of a live dealership case study in which I am working on.  It has been two weeks since Part 2 was published.  I was away in Chicago consulting another client and also handling the Internet Sales 20 Group.  I came home to a major hurricane which slowed things down considerably.  But here is what we were able to…

Every manager tries to convince their sales team to "treat the non-buyer like a buyer".Here is a compelling reason to do so that you can share with your people. What does an Attorney do for a living? He/She practices law.What does a physician do? He/She practices medicine. What do world class athletes,those making millions of dollars a year do every single day of their careers except on game day? THEY PRACTICE !!!! When is the ONLY time a Sales Rep gets to "practice"their trade? WHEN THEY…