With the seemingly hundreds of lead generating tools or leads to buy out there who do you choose. Well I have found that buying "scrubbed" leads from a provider is almost a total waste of resources. How did the provider get the lead to begin with? Well I've come understand that they buy them from someone who bought them from someone else and so on and so forth well that's not appealing to me not to mention in the right now frame of mind of I-net customers those leads are often 1-2 days old…

Do more with your current number of…

Good Morning:

Today is the morning of the 4th workday of October. Are the books ready to be closed and a final statement pulled by noon today? If not, why not?

Here, in my opinion, are some reasons why a dealership books aren't closed by noon on the 4th workday.

The dealer doesn't care.

You don't care.

You're a numbers dummy, not a CONTROLLER.

You don't delegate.

You do it all…

‎$5000.00 sign on Bonus ! Houston Dodge Dealer Needs four cold stone Used Car Sales people to handle over 1500 1st party leads! All you have to do is sell! We will set all the appointments for you!
Contact: Manny Luna 832-341-1806
Bring YTD check stub!

When the customer isn’t right – for your business

One woman who frequently flew on Southwest, was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen Pal” because after every flight she wrote in with a complaint.

She didn’t like the fact that the company didn’t assign seats; she didn’t like the absence of a first-class section; she didn’t like not having a meal in flight;…

Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…

The 5 C’s of the Web and Social Media

In 1995, I began teaching workshops about the Internet to businesspeople and spoke of the “5 C’s of the Web”:

1. Communications. The Internet and the Web were technologies that were transforming the way we communicated.
2. Connection. Being…

There are people who make a good living off hype and the naivete of others. They see a short window of time when people are still in learning mode or “behind the curve,” and they swoop in with shiny promises bathed in…

I joined dealerElite in July of this year. The purpose was twofold. The first was to let the Dealerland community know via the NET that I had written a book, DUH! and…

SEPTEMBER U.S. AUTO SALES…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th,…

THE CLOSE…

Today, I asked Buttercup what’s for dinner; her reply, WHERE ARE YOU TAKING ME? Hmmm!

So what is this writing about? The…

KISSIT

(Excerpted from, …