Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

For those who have met me, you would know I have never had the problem of being lost in a crowd. At 6 foot 5 inches, I tend to be hard to miss. Most of you wouldn't know though that my wonderful wife Melody is 6 foot 1 inch, very tall herself. Like many of you I'm sure, I am punching well above my weight and I am convinced that my wife just married me because I was the only one she knew that was taller than her! It was my point of difference! And after celebrating 6 years of marriage last…

Today let's take a look at our operations and get ready for an upcoming record year! Don't forget the dealership with the best fixed operations will always win!

 

The $1,300 oil change

 

A few years ago I was at an account of mine, working in the…

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum…

http://www.InternetSales20Group.com 856-546-2440 #IS20G 8

Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...

I have personally gotten to know Jeff and become friends with him. He is an…

How do you communicate with your customers? Social Media must be a large part of this, as it reaches customers where they are and is becoming a regular segment of the advertising budget (and growing with each quarter).

But is it effective?…

CLICK HERE to sign up: http://bit.ly/30carsamonth

I don't have down months.…and I am going to show you how not to have down months!

Mike is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week shows the heavy late-year seasonal toll being felt by many car and truck segments. In fact, trucks fell by approximately -0.80%, among the largest single-week declines felt all…

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has introduced yet another way to communicate: push messaging. In…

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to an article in Automotive…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week looks at the continued effects the price of gas is having on smaller cars and entry-level cars, which are showing some of the largest declines of the year. Interestingly, even…

Developing a winning culture is critical to achieving consistent success. It will never happen by accident and requires commitment from everyone on the team. Let’s look at a couple contrasting examples from Cleveland area sports teams.…

News for the Week of November 2 

Google Play Music Introduces Podcasts

Google recently introduced a podcast portal which allows podcasters to upload their shows to Google Play Music. According to Google, contextual recommendations will be…

Search Engine Optimization has been hanging around as an industry buzzword for several years now. FordDirect websites claim to have a strong SEO base. Several vendors are out there selling their own SEO services to Ford and Lincoln dealers. Dealers often ask me how they’re doing and complain when they don’t show up at the top of the SERP. But what does SEO mean and what contributes to improving it?

MOZ recently released their…

Women buyers have different reasons than men for choosing where they finalize the deal. Understanding the nuances of women’s buying habits can mean the difference of making a sale or losing it.

It's easy to make the assumption that price is the first priority. Price does matter, but it’s weighed along with more emotional priorities like…

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's algorithm. But today's news from the world's leading search engine took me for a loop.

Here at…

Driving home from the airport late last Thursday night, I switched on some good old’ talk back radio to keep me awake on for the journey… Bad idea most of the time…! But this night, a motor industry expert was on talking about his demise for a car brand and giving his thoughts on how people buy cars these days. 

He made a comment, "most people don’t need to test drive cars before they buy them these days because it’s more about the iPhone and Bluetooth connections and other…