All Blog Posts (12,384)

To Price, Or Not To Price - That Is The Question!

Every contributing member of Dealer Elite knows the answer - or they should; of course we need to give the customer the price. The real question is when, what and how!



One advantage that virtual showrooms have over real world showrooms is their ability to provide information - including price - more efficiently and in a more transparent manner. The problems start when we don't use that to our advantage as well as the customers who can now change the dealerships that they are… Continue

Added by Philip Zelinger on March 20, 2010 at 9:30am — No Comments

Women are the major purchasing influence

This is a great article that outlines the huge influence women have in making purchase decisions, cars inlcuded. Several quotes within the article come directly from Ford excecutives and are based on extensive research by the company. For example:



"Statistics prove...Women are directly responsible for 45 to 50 percent of all new vehicles purchased in the U.S, and they have a direct influence of up to 80 percent of vehicles they don’t purchase ..."



Read the… Continue

Added by Cathy Aron on March 19, 2010 at 4:29pm — No Comments

Destroy the Competition

Most people do not desire competition in business but then do little or nothing to eliminate it. You wouldn't tolerate fleas on your dog or termites in your house, you would eliminate them. Why not do the same with competition? This economy does not afford many to successfully compete for the same dollars. You can't afford to give your product and services away today so you have to figure out how not to compete. Now is the time to create situations where you are eliminating competition not… Continue

Added by Grant Cardone on March 11, 2010 at 5:56pm — 2 Comments

Using video for your online customers BEST PRACTICES

I have been using video as a vital business tool for our online guests here at Kelly Nissan for a while now. I would like to share some of the things that have worked for us.



TOOLS: iPhone, YouTube account, Internet



When a customer inquires about a vehicle online, we like to shoot a quick walk-around video of the vehicle for them to view. This is not an uncommon practice these days with dealerships who are Internet savvy. However, what I think sets us apart is how quickly… Continue

Added by Mike Myers on March 11, 2010 at 2:48pm — No Comments

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