It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.
Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…
ContinueAdded by Anne Fleming on February 21, 2018 at 12:08pm — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…
ContinueAdded by Anne Fleming on February 7, 2018 at 1:13pm — No Comments
As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?
Clearly, you can’t grow what you don’t know!
The average new…
ContinueAdded by Anne Fleming on December 6, 2017 at 3:07pm — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or…
ContinueAdded by Anne Fleming on November 8, 2017 at 6:22pm — No Comments
One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?
Ten years ago, the ad spend was all in…
ContinueAdded by Anne Fleming on October 18, 2017 at 5:01pm — No Comments
One Size Fits All No Longer Applies
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?
Ten years ago, the ad spend was all in…
ContinueAdded by Anne Fleming on October 18, 2017 at 5:00pm — No Comments
Reshaping The Industry’s Economy
The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.
Women of all age groups are…
ContinueAdded by Anne Fleming on October 4, 2017 at 1:43pm — No Comments
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.
A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…
ContinueAdded by Anne Fleming on September 13, 2017 at 11:41am — No Comments
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.
From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.
Which begs a few…
ContinueAdded by Anne Fleming on June 21, 2017 at 1:12pm — No Comments
Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.
Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.
This…
ContinueAdded by Anne Fleming on June 7, 2017 at 1:26pm — No Comments
Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.
Added by Anne Fleming on May 5, 2017 at 3:31pm — No Comments
With women buying over 50% of the cars sold in America and influencing 85% of vehicle purchases, auto sales strategies should include certain factors that may contribute to why women choose to purchase from a particular…
ContinueAdded by Richard Keeney on April 7, 2017 at 2:51pm — No Comments
Running a car dealership can be one of the most fulfilling jobs in the world. This is something many people here at Dealer Elite know very well. As is always the case, not everything is rosy about this career path and people who are new to the car sales game soon find out that there are quite a few things no one told them about before they opened their dealership.…
ContinueAdded by Tyler Newport on January 31, 2017 at 5:04am — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt these solutions for fear of loss of control and decreased…
ContinueAdded by Mike Gorun on October 18, 2016 at 10:01am — No Comments
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases.
Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…
ContinueAdded by Richard Keeney on August 12, 2016 at 4:00pm — No Comments
Top 3 Dealerships are Acknowledged for their High Review Scores from Women
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…
ContinueAdded by Anne Fleming on February 1, 2016 at 4:51pm — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 9:00am — 2 Comments
Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…
ContinueAdded by Anne Fleming on January 13, 2016 at 9:00am — 1 Comment
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…
ContinueAdded by Anne Fleming on December 23, 2015 at 8:30am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…
ContinueAdded by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment
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