When I first started working in the industry over 25 years ago now, I always asked this question. We know that customers "Hate Buying Cars" for the most part. We also know that like visiting a dentist, lawyer, or doctors office they would not be in a store unless they were servicing their car or needed a new or used vehicle.

So the question is why is it that customers who visit the showroom don't buy cars?…

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The BDC experts Proactive Dealer Solutions doesn’t need to tell you that you deal with challenges every single day at your dealership. The question isn’t if the question is how do you deal with what we like to call “challenging opportunities” when they occur.

What not to do:…

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Apparently, some  dealers are keeping the $7,500 tax credit provided by the federal government for buying a new Volt. The practice is creating a little bit of heartache for GM.

 

I say, apparently, because of a report earlier this week in the National Legal and Policy Center seems to indicate it might be happening.

 

In a New York Times blog…

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Nat Geo just agreed to release a show they titled Turn Around King.  A group discovered me on You Tube where as most of you know I have over 300 videos. Shows you the power of using social media correctly or as some of you would suggest incorrectly.

I hope this show inspires each of you as to what is possible.  The skills you are learning in the auto business will, can and should take you many places.  I can tell you first hand, selling a car, selling a home in a…

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The following is an except from the book “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson.



Start Your Engines: Transforming the Automotive…

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I started doing Internet sales in 1997 and since then I have always tried to

stay ahead of the next dealership, doing things that no other dealer is doing.

So one of my biggest challenge that I never got resolved, until now, was to find

a way to include a hyper link into my listings on Autotrader and Cars.com to

direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,… Continue

Welcome to the 1st Annual Colorado Springs Hot Rod Classic at Springs Spree, Saturday and Sunday, June 18th-June 19th, 2011. Father's Day weekend!…

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As we all get ready for the Holiday season, some of us are already starting to put together our goals for new year. I know, but it is just around the corner.

I just wanted to share with Dealers and others today, how you can increase business and start saving tens of thousands of dollars. In the new age of marketing your business, all the rules have changed. The question you need to ask, looking at your efforts, is this: Do our efforts expose, acquire or engage our…

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Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

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Why is it that customers that buy a car for Fair Market Value Price are always happier than the customers you have to sell below invoice to? and why is it that the customers you sell below invoice are never happy?

I've been battling an uphill battle for months telling my dealer group

social networking and social media is the future and we need to keep

working it. They want to sell cars NOW, and I get that. However, I've

been having a hard time putting the facts behind the social work I do

for my store. I believe the sale will come, but not soon enough. The big

questions is... does social networking REALLY work to sell more cars?

What are some of the real-world thoughts out… Continue

Can you match what a sales person that attended my seminar last week did. 10 Deals in one Week.
You want to know what he did....Call me.... 800-368-5771 and I will show you what he sell more cars in one week than most people will all month.

grant cardone
http://facebook.com/cardonesuccess

When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…

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When someone is given the task of starting up an e-commerce business for an automobile dealership they are bombarded with what to do and what not to do. It can be so discombobulating that your head will literally start spinning. Let's start with wondering which vendors to use when it comes to things like your website, data feed management, and the where to and which places to effectively market your inventory. Now throw a wrench into it with the all the different companies…

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