One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with signs, while still continuing to sell them.

In June of…

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!

Women & Reviews: A Closer Look…

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

But for this blog I would like to take a step back for a minute.…

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.

Why Emotions Matter

During the buying process, your customers will experience a range of emotions. You know this. It is important…

Indian streets are the second biggest street arrange on the planet and comprise of roads, National highways and State roadways. The inconceivable systems of streets also have noticeable turnpikes; very much associated cloverleaf Interchange, flyover and waterway Road Bridge are lengthiest and major in India and also in Asia. In spite of being second…

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of…

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

Our economic future is not going to be smooth sailing. In order to successfully navigate, the captains of the vessels are going to have to make the proper adjustments in order to weather the storm. The following is some information that supports my predictions and hopefully provides you with a map to help you steer you way clear of…

A recession is coming, learn how dealerships will survive the bad economy.

I don’t like talking gloom and doom when it comes to dealing with a bad economy. On a personal level, I work very hard to be upbeat, to see the positives, and to stay focused on what is good. That said, as a person running a business, I have to research business indicators to help…

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.

And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as one in six vehicles on the road has open recalls…

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website and mobile platform that are more…

India is one of the leading car markets in the world right now. Most cars owners in India don’t have any idea about the maintenance schedule of their car. People are so busy with their work that they either prefer what the company dealer advice's or follow the tips of their friendly neighborhood garage. There are number of tips and tricks for servicing your used car that can help you to save your pocket.

Here are a few things to keep in mind when servicing your…

Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business

There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.

Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.

But how successful is your dealership in converting…

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed non-compliance in recall repairs on…

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service drive. Sure, you have customers who know they have a…