Las Vegas, NV, August 1, 2011, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of EDGE Mobile for Service Advisors.
EDGE Mobile is an effective sales tool developed for auto dealership service advisors to…
ContinueAdded by sara callahan on August 1, 2011 at 8:52am — No Comments
Added by sara callahan on July 18, 2011 at 8:24am — No Comments
How can car dealerships all over the world get more appointments that show up at your automotive dealership? In order to determine the answer to this fantastic question, we need to look at the problem first.
The problem is: salespeople, managers, service writers, even BDC representatives are not giving customers a reason to return the dealership. They may be calling the customer back, but best intentions rarely get you to the finish line.
The question is what are they…
ContinueAdded by Ian nethercott on July 11, 2011 at 7:32pm — No Comments
Added by Leonard Buchholz on July 11, 2011 at 12:00pm — 1 Comment
SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…
ContinueAdded by sara callahan on June 27, 2011 at 11:09am — No Comments
I just finished reading Arnold Tijerina's great summary of this week's Automotive Customer Centricity Summit, which made me think about changes that will undoubtedly occur when most…
ContinueAdded by Cheril Hendry on June 16, 2011 at 6:48pm — 3 Comments
In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult. The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.
Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…
Added by Simon Bowkett on June 1, 2011 at 5:00am — No Comments
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do can…
Added by Tom Gorham on May 21, 2011 at 5:45pm — 2 Comments
It is not what you say…
It is not what you do….
It is how you make a customer feel that matters.
We spend a fortune in advertising driving customers to our showrooms, but what are we doing with them once they arrive? We say and do remarkable things in an effort to get customers to show up, but often fall short in giving them the…
ContinueAdded by Marsh Buice on May 20, 2011 at 5:51pm — No Comments
It’s good to be nice. Nice works, especially with women.
Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.
Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…
ContinueAdded by Delia Passi on May 2, 2011 at 5:54pm — No Comments
A portrait of your company is taken every day by the way your customers are treated. It is developed every time your customer interacts with the company. The interesting thing about this portrait however it is that it can change quickly into a thing of beauty. It changes by the choices made and the value placed on… |
Added by Rob Gehring on April 21, 2011 at 2:42pm — 1 Comment
Added by Kathi Kruse on April 4, 2011 at 1:30pm — 14 Comments
Sales managers: help your sales staff to gain customer commitment!
When was the last time a salesperson came back from a demonstration drive and told you (the sales manager) that he or she has gained commitment from the customer, so you stacked up a 4Square presentation (or whatever it is that you use) – only to see the prospective customer walking out the door a couple of minutes later?
Do you find this happens quite a lot or even some of the…
Added by Simon Bowkett on March 18, 2011 at 10:29am — No Comments
Do you know what is keeping you from achieving what you desire from the fixed side of the business? Is it people, processes,…
Added by Ryan C Hall on March 11, 2011 at 9:30am — No Comments
This is a true story told to me in 1996 BC (Before Computers) by my friend and sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 3:17pm — No Comments
I am thankful to have had the opportunity to work at my past location for five years. That opportunity allowed me creative freedom to make a substantial difference in the betterment of the automotive industry.
Although I finished 2010 with an 87.8% retention rate; which happened to be the highest first year retention in the entire Nation for the Nissan Corporation, I realized several months ago that I had taken the store as far as I was able to take it.
In those 5…
ContinueAdded by Ryan C Hall on February 26, 2011 at 3:00pm — No Comments
Added by Leonard Buchholz on December 6, 2010 at 10:00am — No Comments
Added by Leonard Buchholz on November 11, 2010 at 3:05pm — No Comments
When you drive by a Midas, Jiffy Lube, Wal-Mart Service Center, Grease Monkey, Pep Boys, or whatever in your market and see a vehicle that’s your brand, do you ever wonder? Wonder if your dealership sold it… and why is that vehicle not in your service department since it is your…
ContinueAdded by Jessica Russell on October 20, 2010 at 4:15pm — No Comments
Added by Paula Swann on October 12, 2010 at 8:11pm — No Comments
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