Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…
ContinueAdded by Anne Fleming on July 13, 2016 at 1:16pm — No Comments
I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the…
ContinueAdded by Jeff Cowan on July 11, 2016 at 7:45pm — 1 Comment
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance that you could learn a little something? You…
ContinueAdded by Richard Keeney on June 24, 2016 at 1:00pm — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…
ContinueAdded by Anne Fleming on June 8, 2016 at 9:00am — No Comments
Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:
1. Engage each one of your female ups in a respectful manner, or they will…
ContinueAdded by Anne Fleming on May 18, 2016 at 4:00pm — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…
ContinueAdded by Anne Fleming on May 4, 2016 at 3:52pm — No Comments
Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…
ContinueAdded by Anne Fleming on April 20, 2016 at 4:30pm — No Comments
Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…
ContinueAdded by Roy Revill on April 13, 2016 at 5:30pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).
The report includes intel about what women have experienced while shopping, buying and servicing their…
ContinueAdded by Anne Fleming on April 6, 2016 at 1:44pm — No Comments
How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?
Adapting to change to Surge ahead of the Competition
Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service…
Added by Anne Fleming on March 16, 2016 at 12:40pm — No Comments
When a customer comes to a dealership to have the car serviced, they need something to do. Most of them will grasp for their phones to kill the time, but you can use the advantage of having them in your waiting room by offering them content. Content can be displayed on your dealer TV using the amazing technology of digital signage.
Added by Thomas F. Jung on March 11, 2016 at 4:57am — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…
ContinueAdded by Anne Fleming on February 24, 2016 at 12:39pm — No Comments
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…
ContinueAdded by Anne Fleming on February 10, 2016 at 1:30pm — No Comments
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These…
ContinueAdded by Chris Miller on February 5, 2016 at 7:59am — No Comments
Top 3 Dealerships are Acknowledged for their High Review Scores from Women
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…
ContinueAdded by Anne Fleming on February 1, 2016 at 4:51pm — No Comments
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 9:00am — 2 Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …
ContinueAdded by David Metter on January 21, 2016 at 4:00pm — 1 Comment
Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…
ContinueAdded by Anne Fleming on January 13, 2016 at 9:00am — 1 Comment
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