For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle.
So, the focus must be…
ContinueAdded by Courtney Evans on January 4, 2019 at 10:20am — No Comments
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…
ContinueAdded by sara callahan on January 2, 2019 at 10:20am — No Comments
Read the headlines and you see it everywhere: online used vehicle sales are booming.
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…
ContinueAdded by Scot Eisenfelder on December 28, 2018 at 10:27am — No Comments
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…
ContinueAdded by Brett Sutherlin on December 27, 2018 at 10:26am — No Comments
In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together. The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in harmony. And that is what dealers want.
I’m not suggesting…
ContinueAdded by Veronica Dunford on December 27, 2018 at 10:18am — No Comments
While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…
ContinueAdded by Timmy D. James on December 27, 2018 at 10:04am — No Comments
According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on.…
ContinueAdded by Chris Miller on December 26, 2018 at 9:58am — 1 Comment
Auto Dealers Increase Service Leads Over 200% With Mobile Text Coupons
PACIFIC PALISADES, Calf., December 20, 2018 -- In response to the rapidly growing number of consumers currently using the internet via mobile devices, fusionZONE Automotive, LLC., today announced a new tool for auto dealers, Mobile Text Coupons. With Mobile Text Coupons, customers no longer have to use their desktop…
ContinueAdded by Brett Sutherlin on December 20, 2018 at 10:21am — No Comments
Why Shop Here? Your Culture Matters.
When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives your operations and provides consistency. Business culture is the collection of beliefs, values, and practices that are more esoteric and usually…
ContinueAdded by Anne Fleming on December 19, 2018 at 1:17pm — 1 Comment
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…
ContinueAdded by sara callahan on December 18, 2018 at 10:18am — No Comments
91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers?
Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…
ContinueAdded by Brett Sutherlin on December 17, 2018 at 10:21am — No Comments
When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl
The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…
ContinueAdded by Scot Eisenfelder on December 14, 2018 at 10:20am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…
ContinueAdded by Andy Church on December 13, 2018 at 10:08am — No Comments
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.
Whether this…
ContinueAdded by Chris Miller on December 12, 2018 at 10:00am — No Comments
Change. It is always happening. Our typical reaction is either happiness and acceptance, or push and resistance. Regardless of our response, change occurs nonetheless. But it is our view to what is happening and how we face the change that is always…
ContinueAdded by Anne Fleming on December 5, 2018 at 11:51am — No Comments
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.
An effective video marketing strategy for your service department…
ContinueAdded by Timmy D. James on December 5, 2018 at 10:16am — No Comments
The IRS announced the 2019 updates to benefit plan limits. As year end is upon us make note of the updates you need for your compliance.
Have a happy day and see you next time for another mini-episode of AutoDealerHR: Ain't Nobody Got Time for That! …
ContinueAdded by Sandy Zannino on November 30, 2018 at 4:05pm — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…
ContinueAdded by Brett Sutherlin on November 30, 2018 at 10:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …
ContinueAdded by Todd Smith on November 29, 2018 at 10:32am — No Comments
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…
ContinueAdded by Kevin Winter on November 28, 2018 at 10:21am — No Comments
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