A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs. In her interview, she explained how the two words that Jobs hated most were “branding” and “marketing.” According to Johnson, people equated branding with…

Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.

High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers…

There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that can accomplish this instantaneously.

Earlier this…

 Only 1 Hour Left to Register for Jeff Cowan's Webinar!

"How Service Advisors KILL Customer Retention"…

To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!

See you there!

Myril

“You Never Saw Them Coming” – Engaging Online Buyers Who Don’t Submit Leads By CarWoo! VP at AutoCon 2013

BURLINGAME, Calif., August 26, 2013 – CarWoo!, the leading online…

As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time, than just about any other marketing opportunity. However,…

Webinar back by popular demand!!

How Service Advisors KILL Customer Retention hosted LIVE by Jeff Cowan!

Tuesday, Aug 27th at 8:00AM PST / 11:00AM…

ALBANY, N.Y. – August 5^th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) has launched a new website, re-designed with a modern look, more intuitive navigation and offering more educational materials for auto dealers. The new website is designed to be a resource for auto dealers looking for information related to dealership management systems (DMS), Auto/Mate company news and more.

“We want to make it as…

Join us for a Brand New Webinar hosted by Jeff Cowan

Tues Aug 6th at 8:00 AM Pacific Standard Time / 11:00 AM Eastern Standard…

I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.

On Tuesday, I was happy to be one of the first speakers at the three day conference.   I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…

CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…

http://www.autosuccessonline.com…

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging…

Going back to school...often a "resolution" for the New Year.  Several free sites exist, all well know and well respected exist where we can all go to improve our knowledge.  While you won't get a degree from these sites, you can get a certificate of completion.  I for one am not necessarily a "Certificate collector" and value the information much more.

Here are three site I am aware of:

MIT online: …

Got a stack of magazines on your desk? Tear out relevant articles and ditch the rest. You will get through it faster and feel better.  

If you want to fancy it up, separate your articles into folders or files.

If you are digitally savvy, scan them in, fax them to yourself, or take a photo with…