Hello again, my friends! We’re so happy to have you on this journey we’re calling Advertising for Success. We’ve been learning some…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

When you plan to sell your Audi a4 Avant, you need to ensure that all your paperwork is in place. This means that you need to ensure your insurance is not expired, your car papers are up to date as well as your last servicing receipts are kept in proper files. This is because all of the servicing, the purchase as well as the insurance are proof of the car’s ownership as well as its maintenance. This helps in better sale of your luxury car without any hassles for both you and the person…

Each year more 5000 cars are getting recycled or disposed in Brisbane, Australia according to Swift cash for cars Brisbane., As vehicles gets old the mileage rises as well as the cost of keeping it on the road some experts suggest when looking to get rid of an unwanted car it is best to call a cash for car companies to take it away and perhaps pay cash for it. Some unwanted car owners are not aware of such companies and dump their vehicle rather then selling it. Dumping…

Education is the process of facilitating learning. It is the acquisition of knowledge, skills, values, beliefs, and habits. Training is teaching or developing skills and knowledge that relate to specific useful competencies. Its particular goals are improving one's capability, capacity, productivity, and performance.…

Want to buy an RV? You’ll find some decent bus conversion for sale options in the market at an affordable price. But, wait! Before you seal the deal, ask the seller if the battery has suitable ventilation. Or, better yet, why don’t you check yourself? If it’s an old model, chances are the seller will try and convince you that ventilation isn’t a big deal. The truth is,…

How to elect a President over the dead body of the mainstream media:

It is not really that hard.  You need to get the META data right, the…

Want to say goodbye to all those travel related hassles that stop you from going on a vacation on whims? How about owning a safari vehicle, with windows in all directions? Your obvious choice, of course, would be to move into a luxury motor home. Now, if you happen to be one of those people who find traditional RVs less-than-fabulous due to their limited style options, you…

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.…

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. 

Bring it back to the basics in this week’s Think Tank Tuesday.…

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…

  If so, I would like to explore a partnership with your company. My company is Palm Beach County Affordable Online Marketing (PBCASEO) www.pbcaseo.com ;

I am 30-year veteran of the automobile industry with successful experience in sales, F&I, Special Finance and sales management – both wholesale and retail. I now own an…

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.

Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…