The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…

There was a time when luxurious cars were only driven by royal, wealthy people. Not anymore! Today, anyone can taste the luxury and feel super special during an event or party. Limousines are luxurious cars that have high appearance and woo people in various occasions such as wedding, prom nights, corporate parties, birthday celebrations and many more. These aristocratic vehicles are a reliable form of transportation when you and your guests want to reach the…

Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …

Are you incorporating the auto service department into your sales presentation? 

If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table.  Car buyers today keep their cars…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is…

According to a latest report, the average age for vehicles in America has risen to an all-time high of 10.8 years. Modern Americans don’t seem to mind driving their vehicle a tad long than compared to the older generation. Often the extended life and driving experience is backed up by quality repair and service. If you are in need of BMW service in Dallas you have a number of options to choose from. Nonetheless you need to be extremely choosy and not hand over your priced…

A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live. These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place…

It's no secret, winter is upon us, and many of us will be scrambling around figuring out ways to make the most of our automobile's gas. During the cold winter months, we often have to let our vehicle warm up, it takes us longer to get places, gas burns less efficiently, and we have to run our heater on full blast, so we tend to eat through gas relatively quickly. Then there's the other hand, people like myself, who live in warmer climates that stay warm pretty much year round. There brings…

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

The TwinPower Turbo M6 Coupe for 2014!

It may have a price tag over $100k, but it's completely worth it and this TwinPower Turbo V8 Sports Car lives up to its M Series Class…

I hear this, just before a salesperson throws in the towel to quit. Some of…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember like it was yesterday a speech that Steve Jobs gave at Stanford when he said that we must live everyday like it's our…

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…