I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers. The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at least one manufacturer has taken notice.
A…
ContinueAdded by Joe Orr on January 19, 2016 at 9:55am — No Comments
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…
ContinueAdded by Timmy D. James on January 11, 2016 at 8:26am — 1 Comment
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space and threatening to snatch sales away from dealerships. (how? by…
ContinueAdded by Joe Orr on December 9, 2015 at 9:44am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…
ContinueAdded by Bruce Thompson on November 18, 2015 at 8:57am — 1 Comment
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…
ContinueAdded by Mike Gorun on October 27, 2015 at 9:04am — No Comments
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying platform, Beepi, but wasn’t exactly sure if she should…
ContinueAdded by Joe Orr on September 9, 2015 at 8:45am — No Comments
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s luxury unit, Infiniti, does not believe that a 1-hour car…
ContinueAdded by Joe Orr on August 19, 2015 at 8:30am — No Comments
Added by Bob Collins on June 15, 2015 at 11:13am — No Comments
The way you approach a potential customer will have a huge effect on your ability to create rapport, establish a relationship and, eventually, turn that prospect into a customer. Your job is to melt away the defensive wall prospects build around themselves. Melt away, not try to knock it down with a bulldozer which only causes them to build higher and thicker walls. Here are…
ContinueAdded by Al Mosher on June 12, 2015 at 10:09am — No Comments
Added by David Simpson on April 26, 2015 at 4:00pm — 2 Comments
Added by David Simpson on April 26, 2015 at 4:00pm — No Comments
It goes without saying that if a business is going to maximize sales revenues they would need to focus on three key areas of business…the people, the processes and performance. I call these…essentials.
Having the right people with the right skills and talents is essential.…
ContinueAdded by Joseph Rosales on March 27, 2015 at 9:28am — No Comments
http://www.BradleyOnDemand.com 856-546-2440
http://www.MakeMoneyMondays.com
This Monday Sean talks about the question, "What did you say?" Have you ever met someone that sounds stupid? There's a saying, "It's better to keep your…
ContinueAdded by Sean V. Bradley on January 5, 2015 at 7:56am — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.
AutoNation recently started to roll out a vehicle purchase…
ContinueAdded by Mike Gorun on November 26, 2014 at 9:08am — No Comments
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has admitted to a problem with the security lines at…
ContinueAdded by Richard Holland on August 7, 2014 at 9:23am — No Comments
The Business Case
In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift was unsettling. Since then, manufacturers and their dealers have…
Added by Kurtis Smith on June 30, 2014 at 12:31pm — No Comments
Change is never easy, especially when you’re dealing with individuals who are entrenched in their beliefs. It sometimes feels like trying to make a U-turn in the middle of a narrow street without the maneuver of a three-point turn; stopping, backing up and then going in another direction, yet that is exactly what is needed in most cases. The consensus is that no one has had…
ContinueAdded by Kurtis Smith on June 16, 2014 at 4:09pm — No Comments
http://www.automotivedigitaltraining.com 856-546-2440
Make Money Mondays with Sean V. Bradley - "Change" - Automotive Sales - Car…
ContinueAdded by Sean V. Bradley on March 24, 2014 at 10:32am — No Comments
Like I said in an earlier post, I was once what I now firmly disapprove of. I was a young, happy kid who knew computers (at least as far as the management thought), I mean come on, kids these days! I was a lucky one that was able to stick it out, and of course 10 years ago most internet sales managers didn't know much about selling to internet customers. It was new even then.
Ten years later though, you have to be able to set yourself apart when it comes to selling to online…
ContinueAdded by Danny Maynor on March 11, 2014 at 4:42pm — No Comments
I'm sure pretty much everyone will agree that the hardest part of running any department, is having the right people. Whether you're in car sales or managing a McDonalds or a bowling alley, having the right people working for you is the most important part of the three P's (Product, People, Process).
With Internet sales I've seen its all to often the make or break difference. The biggest mistake that can be made is having the wrong person responding to leads. The most common…
ContinueAdded by Danny Maynor on February 12, 2014 at 10:00am — No Comments
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