One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.

Up tick... Up tick.

Business being better at our physical place of business generally means an up tick in the web traffic.…

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business…

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position…

FOR IMMEDIATE RELEASE

Clearwater, FL--October 13th, 2014--AutoLoop today introduced Engage^TM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers. Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all…

htp://www.bradleyondemand.com 586-546-2440

Make Money Mondays with Sean V. Bradley - "Millionaire Mindset" - Car…

When examining the best service departments across the country, you often find that they all share common best practices that create additional service sales and gross profits for their dealerships.

These best practices combined with daily monitoring, observation and coaching results in…

This article was originally published on the NCM Institute's Up to Speed blog. 

Is YOUR service department’s overall gross profit growing year-over-year? The automotive industry as a whole has been in a growth mode for the last five years.  Unfortunately, too often we want to continue to look back and blame…

http://www.InternetSales20Group.com 856-546-2440

Do You Wish You Could Make $150,000 Or More in Automotive Sales? - Intro Video For Internet Sales 20 Group 6 In Boston - MSADA

What's the worst thing that could happen if you ask a customer to…

This article was written by Steve Hall and was originally published on the NCM Institute Up to Speed blog. 

Do you ever consider how many chances you get to sell to a service customer? What I’m talking about isn’t tactics, but rather the opportunities to gain a sale, or additional sale every time a customer reaches out to your service department.…

We'll this is it, the time has finally arrived- no more Sundays of having to watch downhill skiing, slow…

Meet the staff of University VW Market Volkswagen of Albuquerque serving , Rio Rancho, Santa Fe, NM committed to providing the best customer care in auto sales, parts, collision center, special financing, make ready, reception and more.…

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.

Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…

Is this a reasonable concern with dealers?

Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.

Is the ROI measured? 

Can the dealer do a better job?

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide them…

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight…