While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video…
Added by Timmy D. James on March 16, 2017 at 8:40am — 2 Comments
What's your process for engaging with customer's digitally throughout the sales funnel? Far too often businesses are only focused on lower funnel engagement and conversions.
Understanding where each customer is within the sales funnel can help you determine what the conversation should be digitally at that point.
On this episode of Hard Facts, Samantha explains how a business can leverage digital body language to better engage with customers, which will help close the…
ContinueAdded by Paul Potratz on March 3, 2017 at 11:44am — No Comments
It is not really that hard. You need to get the META data right, the…
Added by Israeli rothman on February 16, 2017 at 10:00am — 2 Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …
ContinueAdded by Paul Potratz on February 7, 2017 at 5:04pm — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…
ContinueAdded by Timmy D. James on January 31, 2017 at 8:00am — 1 Comment
-BDC (Business Development Center)-
This department creates and manages the business opportunities that come in and proactively go out from the dealership.
Business Development can exist in the Sales and Service Opportunities of the dealership. While so much is always emphasized on the Sales BDC side of the dealership world, the Service BDC has been existing quietly in the background of some stores with minimal attention while many other stores have yet to enter…
ContinueAdded by Joseph Cala on January 14, 2017 at 11:30am — 10 Comments
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers…
ContinueAdded by Richard Keeney on November 30, 2016 at 12:00pm — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 9:18am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.
In most cases this is due to poor planning…
ContinueAdded by sara callahan on August 31, 2016 at 9:40am — No Comments
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very effectively to market dealerships and their inventory, because the content successfully attracts consumers’…
ContinueAdded by sara callahan on June 30, 2016 at 10:12am — No Comments
Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than…
ContinueAdded by Alexia E Henson on June 27, 2016 at 9:16am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this (emotional) connection outperform competitors by 26% in…
ContinueAdded by Gina Reuscher on May 19, 2016 at 8:09am — 2 Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right players…
ContinueAdded by David Metter on May 10, 2016 at 4:27pm — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…
ContinueAdded by sara callahan on April 27, 2016 at 8:43am — No Comments
It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…
ContinueAdded by Mike Gorun on March 29, 2016 at 8:25am — No Comments
In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…
ContinueAdded by Timmy D. James on March 10, 2016 at 9:58am — No Comments
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking
ContinueAdded by David Metter on March 7, 2016 at 1:30pm — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…
ContinueAdded by Timmy D. James on February 25, 2016 at 8:33am — 3 Comments
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is the day. Your first press release is sent. And you wait for…
ContinueAdded by sara callahan on January 28, 2016 at 9:37am — No Comments
We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the art!
But I know a secret. In many dealerships, in the back rooms…
ContinueAdded by Erik Nachbahr, CISSP on January 26, 2016 at 5:19pm — No Comments
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