For me, it changes as time goes on. The love for my occupation get's me fired up!

Big motivators for me are looking forward to an upcoming concert, the changing of the leaves, a sporting event on TV and playing with my dogs. What gets you fired up each day?

 

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Fusion of Best-in-Class Video and Lead to Show Incentive Solutions to Drive More Showroom Visits and Conversions

New York, NY – August 21, 2012 – HookLogic, the leading provider of ecommerce media solutions and services, today announced a strategic integration with Authntk, a video marketing platform enabling auto dealers to use mobile devices to quickly and easily create an engaging, personalized video email for each lead. As a result of this powerful new…

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http://www.automotiveinternetsales.com 

Automotive Phone Sales  - Process &…

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The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…

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http://www.automotiveinternetsales.com 

This is a Video that I created in 2009! Wow... it is scary how this information is STILL relevant and MORE important than back…

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If your website isn't built on a true content management system (CMS) that allows you to put up pages in minutes without technical experience, don't read this article. It'll only make you jealous.

If you are on one of the various platforms (TK Carsites, Dealer.com, etc) that has a robust and easy-to-use CMS, today's the day to start using it more often. Google (and…

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Industry Leaders,

 

    What would you think if I told you there was a “brand new” way to sell cars, and make customers happy...

It goes like this –

  When customers come on your lot you must stay hidden inside the store, lock the doors, and send no one outside. The customer will wander your lot for a bit, and sometimes they find something they want. Make sure not to interrupt this process! Do NOT attempt to give the customer(s) a reason to decide on…

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What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

 

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

 

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my…

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In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

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Last month I posted a discussion, "When's the Last Time you saw an Evidence Manual", I was delighted to trigger some positive discussion.  

Are you having your customer sign a "Release Form" to use their photo, image, testimonial and / or video?  I have attached a pdf of a generic form I used to use and have signed in the Business Office.  Please have it reviewed by your counsel or advertising agencies.  It is always wise to exercise due…

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Since this month is Women's Month on dealerELITE, we want to get even more feedback from your experiences when working with female buyers. From today until the end of May, here is what we want you to do:

1. Salespeople/Sales Managers/Dealership Personnel
2. Grab a flip camera, or…

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As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…

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Awhile ago, when I was with HomeNet Automotive, I wanted a demo video of a live video walk-around for myself as I was 1) playing with a new camera and 2) trying out some new features within HomeNet's software.

I enlisted the help of a training and sales manager at a Ford dealership near where I live (and one I happened to be visiting that day) to do a quick one for me. I uploaded it and used it a couple of times but then…

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If you want more information about viral videos and commercials for your dealership, visit… Continue

I have been using video as a vital business tool for our online guests here at Kelly Nissan for a while now. I would like to share some of the things that have worked for us.



TOOLS: iPhone, YouTube account, Internet



When a customer inquires about a vehicle online, we like to shoot a quick walk-around video of the vehicle for them to view. This is not an uncommon practice these days with dealerships who are Internet savvy. However, what I think sets us apart is how quickly… Continue