By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner.  A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…

Over the last couple of months, I've been researching reputation management companies in and out of the automotive industry. On one hand, I found a couple of shining stars that stood out from the competition. On the other hand, they were only the best but were still missing the boat when it comes to the true potential of what reputation "management" should…

Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining. The problem is that many businesses concentrate far too much on…

Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.…

Here is this week's Used Car Market Report from Black Book and Ricky Beggs. Black Book was able to spend some time last week in New Orleans as part of the AFSA Conference as well as the National Automobile Dealers Association Convention and Exposition. The financial market continues to grow while serving the needs of the auto industry with…

Sometimes our focus on growing profits can lead us to make decisions that have us working harder and not smarter. For example, cutting corners in regards to recruiting and training sales personnel. The fear of loss of investment if the employee leaves, can spiral into an evolving sales team in which more and more members lack the necessary skills to increase profits.

The…

There is no mystery in the concept that the happier employees are, the more productive they are, resulting in greater profits for your organization.   Read the below descriptions for a leader and a boss and determine what is the driving force in your dealership.

Leaders are people that are responsible for…

FOR IMMEDIATE RELEASE

(February 4, 2014) - Broomfield, CO. The buzz surrounding DealersLink® — one of the most exciting companies in the automotive industry — was abundant at NADA this year. DealersLink® ran over 500 dealer demos at the show and impressed dealers with its new release of the V4 Game Changer.

DealersLink® is gaining more attention as one of the most innovative companies in the auto industry — DealersLink® experienced a 50 percent growth rate in 2013 and…

http://internetsales20group.com/registration/ 856-546-2440

eCommerce Director, Nancy Tonkin Of 16 Rooftop Dealer Group Reviews The Internet Sales 20…

You might remember the famous Hans Christian Andersen story called The Emperor’s New Clothes. It’s about a team of con artists who sell an emperor a “magical suit” of clothing that appears invisible to stupid or incompetent people. Of course, the emperor had bought nothing but thin air - but all of his trusted…

http://www.automotivedigitaltraining.com 856-546-2440 

http://www.internetsales20group.com 

http://www.dealersynergy.com 

Make Money Mondays with Sean V. Bradley - Special Edition with Karen Bradley…

In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees.  That statement is not ground-breaking, we've all heard it.  In most cases, providing what I call "Ridiculous" Service does not come naturally.  As a matter of fact, it's quite un-natural.  We create habits even when it comes to serving.  If we are going to blow…

It is time to prepare for the warmer weather that is right around the corner. In the Auto-Industry we need little reminder that March will soon be here.  What should you do to be prepared?  Are you staffed properly?  Has your staff been properly trained?  How are your manager?  Are they the right ones to take you to the next level?  Are you prepared?  Do we have the right inventory? 

Lots of questions to answer. If you don't know now, you need to find out.

If you look up and it…

SIGN UP NOW: http://internetsales20group.com/registration/ 

Best Selling Author, Dr. Willie Jolley Will be The Keynote Speaker For The 5th National Internet Sales 20 Group In Atlantic City, NJ April 8th -10th

Folks, you DO NOT want to miss the upcoming Internet Sales 20 Group! We have an ALL STAR Line-Up of Speakers, Trainers & Experts! (…

Fiat-Chrysler creates Dutch holding, sets tax domicile in UK



January 29, 2014 - 8:12 am ET

MILAN (Reuters) -- Fiat said it would register the holding of its newly created Fiat Chrysler Automobiles NV group in the Netherlands and set its tax domicile in Britain, cementing a politically sensitive shift away from its home base in Italy.…

Photo credit: Hawk Eyes

Here were the findings:

• 93 percent of viewers will talk about commercials with peers.
• One in four will likely post about Super Bowl ads on…

Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and in a very big way.

Movie theater chain, AMC,…

The last year has been very prolific in terms of new car models entering the market. With the global car sales not hitting the predicted level in North America and clearly struggling in Western Europe, the manufacturers have had to think creatively, thus providing motoring journalists with more material than they could possibly devour. The availability of exciting new cars has inundated the cyberspace with both great and controversial car reviews.

From a dealership’s perspective, the…

As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”

But…

Swapalease.com, the nation’s largest car lease marketplace, says its customers are escaping their car leases at a new record pace. According to data from December 2013 listings, the average months remaining on cars listed during the month was 22.1, a new record for the 14-year-old marketplace. The previous record was 21.8 months remaining, set back in August 2006 and prior to the recession.



With average lease terms still set at 36 months,…