I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.
From a dealer perspective I have a problem with…
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Added by Brian Pasch on March 28, 2011 at 10:19pm —
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Franchise lawyers say the franchise laws have changed little in response to the increasing
business being done online.
While some franchise experts say the relevant market
area hasn't changed--that dealers still do business within about a 20-mile
radius--the factories are stepping into a regulatory vacuum and policing
Internet sales. One example is that Honda allows service contracts to be
promoted but not sold on…
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Added by DealerELITE on March 28, 2011 at 6:34pm —
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Hi DealerElite members:
Only 21 days left until the Digital Dealer Workshops.. 22 until the 10th Digital Dealer Conference & Exposition!
We have some great stuff lined up for this year's event. I've mentioned the SCVNGR promotion. We have some really cool prizes! The grand prize is an Apple MacBook Air (courtesy of…
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Added by Arnold Tijerina on March 28, 2011 at 3:52pm —
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I started doing Internet sales in 1997 and since then I have always tried to
stay ahead of the next dealership, doing things that no other dealer is doing.
So one of my biggest challenge that I never got resolved, until now, was to find
a way to include a hyper link into my listings on Autotrader and Cars.com to
direct customers back to my site or any where else I would like for them to go.
To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,…
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Added by Jasen Rice on March 28, 2011 at 9:55am —
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How often have you asked a customer, ‘when are you looking to buy’?
If you are like most car salespeople, probably a lot. But how often do you get an honest answer? I’m guessing the answer is ‘not very’.
Genuine buyers tend to hide the fact that they are looking to change. They’ll tell you it’s “early days,” or “I’m just looking”.
Different approach
So perhaps we should phrase the question differently as we certainly want to…
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Added by Simon Bowkett on March 28, 2011 at 9:00am —
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Gamification is the use of game play mechanics for non-game applications . It also strives to encourage users to engage in desired behaviors.…
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Added by Katherine Donovan on March 27, 2011 at 11:26am —
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Attention ALL dE Leaders
Why pay and hope you find great automotive minds when you can post your jobs for FREE and know you are reaching the BEST and BRIGHTEST in the industry?
As a leader in the Automotive Industry, you are invited to post jobs for FREE on http://www.dealerelitecareers.com. As part of the fastest growing automotive social networking website,…
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Added by DealerELITE on March 26, 2011 at 10:23pm —
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Making 'Em Thirsty
Auto sales, any sales really, is a people business. It is about identifying a customer's wants and needs and tailoring your product to them. Too many people who have “Sales and Leasing Consultant” on their business cards are nothing more than paper hat wearing, order taking monkeys with notes in their mouths. Customer's come to dealerships and give the sales representative a list (an order) of what they…
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Added by Brad Alexander on March 25, 2011 at 1:53pm —
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In one sentence, can you tell my why anyone would want to do business with your company?
Added by MANNY LUNA on March 24, 2011 at 11:59pm —
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I recently conducted a 20 Group workshop on Digital Marketing Strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.
Once…
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Added by Brian Pasch on March 24, 2011 at 4:14pm —
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Hello dE member's:
Grant Cardone has challenged the dE member's to share their best closes. To enter the Cardone Best closer contest,click the link below.
http://closethesaleapp.com/contest/
Added by DealerELITE on March 24, 2011 at 2:30pm —
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We hade a situation at our dealership yesterday and I thought I would share it with everyone in hopes of getting some opinions. One of my salesman took a deposit for a dealer trade. It was a modest deal about $1200 front to back on a lease. He took the deposit on Tuesday found the car and was able to get it on Wednesday. The delivery was set up for Friday. The customer called yesterday and said the dealer he originally went to called him back. The customer told them about the deal he had…
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Added by Stanley Esposito on March 24, 2011 at 1:26pm —
11 Comments
'Negotiation Free Sales Process' makes so much sense, is our industry headed that way? Tell me you opinion, is 'NFS' working, are you considering it, or is traditional sales around to stay?
Added by Kip Miles on March 24, 2011 at 10:36am —
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We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your customer information is incomplete it is not worth keeping. One of the biggest challenges we have in setting up new accounts in Implementation is getting good data from another CRM/ILM. Every CRM/ILM has their own formats of exporting data and let’s face it; they are reluctant to give you the data you…
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Added by Joseph Little on March 24, 2011 at 10:34am —
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Please see info at : https://www.youtube.com/watch?v=TPG8RUrz_lg
Speaker’s Name: Ronda Lewis
Speaker’s Title: Used Vehicle Expert and Dealer Advocate, DealerTrack AAX
Presentation Title: 4 Steps to Used Car Profitability
Sub-title (a little more explanation of the title – a sentence will suffice):
Using data to make fact based…
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Added by Ronda Lewis on March 23, 2011 at 10:20pm —
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Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management Process…
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Added by The Cobalt Group on March 23, 2011 at 5:43pm —
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What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test…
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Added by Paul Potratz on March 23, 2011 at 3:00pm —
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First. Adding I really enjoy this site and the potential it has to offer.
Second and mostly what my blog is about, ties and stuffy tie downs.
I have seen a lot of suites and ties, stuffy old sales ideas. Times have changed, and to go with, the Consumers mind set.
I think I am going to start a sales seminar on being casual. I would all most bet, that the sales persons leaving the seminar would out sell, out do, and out service each and every customer 2…
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Added by paul goodwin on March 22, 2011 at 9:55am —
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Recently I had my car serviced while performing a follow-up visit. I had the oil changed and tires rotated with the Technician suggesting replacement of my air filter. I was proud the Technician took the time to show the filter as everyone knows how important the visual is for selling. At lunchtime I left to get lunch and noticed a noise from the front end of my car. As I pulled out on the highway the noise became worse and I slowed and…
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Added by Rob Gehring on March 22, 2011 at 8:34am —
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StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.
In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong…
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Added by Paul Potratz on March 21, 2011 at 2:58pm —
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Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management Process…