Simplicity can be an automotive dealership’s best friend. Your mission should not only be to save time when engaging your customers, but to have a simple process of connecting with them. The goal of any dealership is to run as efficiently as possible, and a Desking Tool can help you achieve this goal.

The process of creating specials and deals within multiple DMS’ can be less than ideal.  With a proper Desking Tool, installers should make sure that your DMS is linked up with your CRM…

The automation of Twitter for businesses continues to become the norm.

As micro-blogging, interaction, and expression get replaced by…

You know what you want in a job, how much flexibility, how much pay...but have you ever taken 5 minutes to ask yourself what the hiring manager…

Start off the year right!

Check out Jeff Cowan's helpful video...

"Now That's an Optimistic Salesperson!"

Click here to take a…

“I want to think about it.”

Baloney. If you believe and allow this excuse from customers, you and your family will be eating Ramen Noodle soup your whole career. When customers tell you they want to think about it, they are really telling you they either have an unspoken objection or they are not convinced that you or your product and service is right for them.

The next time a couple tells you that they want to think about it, watch them as they get out of…

My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that…

They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Automotive Marketing industry, I get to take a lot of interesting pictures of cars. I’ve taken some pictures that I really…

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must stay on top of…

Video Digital…

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

You did it-and you know you did it. You not only let yourself down-you let your family and friends down. Just think of how much you’ve let down all of the people who love you, trust you, and rely on you. You denied any wrongdoing to anyone who would listen until the cries of innocence became silenced. It took only seconds to be singled out in the lineup-the…

According to an AutoNation study, U.S. auto sales are expected to hit the mid-15 million unit range in 2013, thanks to a stabilizing housing market and strengthening economy.

As the positive economic outlook encourages potential clients to consider a new or pre-owned vehicle in the new year, how is your dealership focusing its campaign accordingly? What do you think will be most important to highlight: resale value, safety features, excellent gas mileage? Are consumers looking for…

Should a salesperson have down time on the showroom floor?A boxer gets a minute between rounds.What do you think?

In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…

The next big thing for 2013 may not be what you think. Before I tell you exactly what it is that will grow your business exponentially this year, I want to recap a few of the "big things" that the 'experts' told us we had to focus on over the past few years.

REMOVE THE CLUTTER

A few years back, all of the 'experts' in automotive internet marketing said that we absolutely, positively, needed to eliminate pop ups on our websites because they interfere with the shopping…

What's the common image of a salesperson? The big bad wolf.

The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.

If you were to ask 10 customers what they hate about salespeople and the buying experience, you'd get an earful. Take…

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your career most never receive any real training or if there is…