February 2014 Blog Posts (135)

Automotive Marketers Show Hollywood how to sell Movie Tickets and Make an Underdog film #1 in the Box Office

I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office office on opening night with a fraction of the budget of the big Hollywood blockbusters. It doesn't surprise me at all that Automotive marketers knew how to generate sales on the weekend that mattered. Despite having a small advertising budget SON OF GOD is #1 in the box office on its opening night in theaters.  Hats off to automotive marketers everywhere because this shows that…


Added by Phil Sura on February 28, 2014 at 10:30pm — 1 Comment

Americans rethinking how they buy cars.

A new study shows car buyers around the world, including in the U.S., are changing how they buy new cars and trucks.

Multiple visits to a series of dealers are out, while the trend of consumers doing more advanced research ahead of buying a car is in.

(Read more: Tesla up, Ford down: 'Consumer…


Added by MANNY LUNA on February 28, 2014 at 2:30pm — 11 Comments

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.

There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S

Crowdsourcing is…


Added by Bill Cosgrove on February 28, 2014 at 9:40am — No Comments

Jeff Gordon gets his revenge with a prank on unsuspecting 'cab rider' #RCS

You may remember the Jeff Gordon "test drive" ad from about a year ago, when Gordon, in disguise, …


Added by MANNY LUNA on February 28, 2014 at 1:54am — 4 Comments

Culture versus Strategy

Have you ever given much thought to what a trainer actually does. Just think about it, is he trying to work a strategy or influence a culture? I've heard it said that "Culture eats Strategy for breakfast".  I will tell you that if you just try to train from the bottom up, you will have limited short term success. That is a strategy. However if you train from the top down you will develop a culture. As an example if you are the CEO/CFO GM or Manager of your company and you are willing to pick…


Added by Timothy Marvel on February 28, 2014 at 1:00am — No Comments

Comedy Corner

Please post one of your funny/akward videos or illustrations that recently happened on the lot. We need the humor to keep ourselves on track, in the right frame of mind as well as make others laugh. Please share and have a wonderful weekend.

Added by Bill Goodfriend on February 27, 2014 at 11:52pm — No Comments

Response To J.D. Power's Lease Growth Figures

From today’s news report:

"J.D. Power Reports: Auto Buyers Are Committing to Leasing and Long-Term Loans at Record Levels   

WESTLAKE VILLAGE, Calif., Feb. 26, 2014 /PRNewswire/ -- The use of long-term loans and leasing for new-vehicle retail sales is on pace to reach…


Added by John Sternal on February 27, 2014 at 3:14pm — No Comments

Don’t Be Intimidated by Customer Loyalty

Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales advisors in the steps of the sale and the importance of following each step in…


Added by Richard Holland on February 27, 2014 at 12:03pm — No Comments

The Fish Philosophy

Who Deserves the Fish?

Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?

During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:

Play: Have fun! Make our clients feel as though they can have fun while they're here too.

Make Someone's Day:…


Added by Paul Potratz on February 27, 2014 at 10:55am — No Comments

Your best teacher is your last mistake.

Your best teacher is your last mistake. That only works if you are paying attention. We need to ask if it is the DK or the DE that is the issue. We either Don't Know or Don't Execute. If your a sales consultant you get many opportunities to learn and master your skills. Let's look at some quick numbers, and old rule of thumb was the average Sales Person sells 8 cars, and closes at 20%. Simple math tells us that is 40 opportunities per…


Added by Timothy Marvel on February 27, 2014 at 12:30am — No Comments

Sean V. Bradley Keynote Speech "The Evolution & Natural Selection Of The Automotive Sales Industry" At The Los Angeles Internet Sales 20 Group

http://www.internetsales20group.com 856-546-2440

Sean V. Bradley Keynote Speech "The Evolution & Natural Selection Of The Automotive Sales Industry" At The Los Angeles Internet Sales 20…


Added by Sean V. Bradley on February 26, 2014 at 8:05pm — 3 Comments

The Truth about Dead Weight

Dead weight is defined by online dictionaries as: “a person who makes no contribution; a useless, usually burdensome factor.” In the workplace dead weight comes in many forms. Here are a few of the most common examples:

1. A team member who may produce the numbers, but doesn’t live your core values.

2. An incompetent team member.

3. An unproductive team member.

4. An overpaid team member, whose compensation far exceeds the worth…


Added by Dave Anderson on February 26, 2014 at 12:46pm — 8 Comments

Digital Automotive Sales Leader Named Chief Revenue Officer of LotLinx


Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company


San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers…


Added by Crystal Hartwell on February 26, 2014 at 12:17pm — No Comments

Is your worst enemy looking at you in the mirror?

Make sure your worst enemy is not living between your ears.

Simple message.

Have a great attitude today!

Added by Timothy Marvel on February 26, 2014 at 12:00pm — No Comments

When Good Content Turns Bad

The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits…


Added by sara callahan on February 26, 2014 at 9:37am — No Comments

What Determines Your Income Level?

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday

Added by Paul Potratz on February 25, 2014 at 2:12pm — No Comments

Amplify your Automotive Content by Engaging the Community

By the traditional canons of business, some of the things that are going on here on DealerElite might be classified as true madness. It’s no secret that most of us are competitors – we’re selling the same cars and we’re fighting for the same customers, nevertheless we’re really friendly and help each other out constantly.

What’s going on? This is how social networks have changed the way we see things. We’ve come to realise how the Law of Reciprocation and the more ethereal Law of…


Added by Arvid Linde on February 25, 2014 at 1:48pm — No Comments

Why I Talk About Other Automotive Vendors

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…


Added by JD Rucker on February 25, 2014 at 12:05pm — No Comments

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