Featured Blog Posts – February 2017 Archive (36)

People and the Road to Dealership Profitability

My Company Recently launched a blog, here is an article one of my partners wrote. (Link is at the bottom)

Your People are the Lynchpins of Your Dealership

Leaving the most crucial aspect of your business for last was not by accident. Your people are the lynchpins of your dealership. You can focus on product and process all day, but people make or break the success of your business.

Throughout my career I've had the fortune to observe hundreds of dealerships, large and…

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Added by Angela Mancuso on February 16, 2017 at 1:08pm — 2 Comments

Who's Bad? The Coach or The Players?

One (bad) habit I have every single morning is to check Fox Sports News the moment my feet are on the floor… For a sports fanatic like me, it’s a priority to check in with the overnight Premier League and Champions League scores.

This week has been a big week for that!

Barcelona getting done 4-0 to PSG! What the!

And yesterday, Arsenal getting done 5-1 to Bayern! That’s insane!

As I was reading the report of the Arsenal game, I came…

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Added by Dave Benson on February 16, 2017 at 2:50am — No Comments

Culture, Customers and Your Dealership in a Flattening Market

If you examine the average dealership’s sales since 2010, you’ll notice that they’ve steadily been growing year-over-year. Of course, the average dealer has been growing because the market has been growing; and while everyone has seen sales increases over the last several years, only a small percentage of dealers have experienced an actual increase in their…

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Added by Steve Stauning on February 15, 2017 at 5:30pm — 1 Comment

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the…

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Added by David Metter on February 15, 2017 at 4:52pm — 2 Comments

6 Things You Should Know About Your PC

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications.…

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Added by Erik Nachbahr, CISSP on February 14, 2017 at 12:25pm — No Comments

I JUST GOT YOUR RESUME’ SO… You Want To Be a General Manager or a GSM?

How Do I Perceive your resume? This is for Automotive.

First of all... I always check "Employment Gaps and…

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Added by James A. Ziegler on February 13, 2017 at 1:22pm — 1 Comment

Top 5 Things To Do Now For Hiring Success in 2017

It's official: 2016 is over. Take a moment to review your hiring process: Were you able to identify the best candidates for your organization? Do you need new tools to make it more efficient? Where do changes need to be made in order to achieve greater success this year?

In addition to an employee engagement strategy, the area that can have the greatest impact…

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Added by Mike Poskey on February 9, 2017 at 3:30pm — No Comments

The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

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Added by Paul Potratz on February 7, 2017 at 5:04pm — No Comments

Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of…

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Added by Mike Gorun on February 7, 2017 at 8:45am — 3 Comments

You need to become a better closer!

Do you say any of these?

  • What do I need to do to earn your business?
  • What do you want for your trade in?
  • What's the best price you've had so far?
  • Did you want to go for a drive?
  • When are you looking at doing something?
  • First to speak loses

You need a better way!

Checkout my all new, low…

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Added by Dave Benson on February 3, 2017 at 7:29pm — No Comments

2017, The year of the "DISTRACTION"​

I read a BBC article recently that states that children now spend more than 6 hours of screen time per day! Additionally, adults now check their phones more than 50 times a day!

Can someone say “DISTRACTION”!!!!

Now don’t get me wrong, if you’re a smart salesperson in 2017 your mobile phone is your office. Not like the days like my father worked in, where you needed an office, secretary, fax machine, pager, etc… Now we can do it all from our mobile…

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Added by Dave Benson on February 3, 2017 at 7:22pm — 1 Comment

Perception vs. Reality: Are You Seeing your Service Department through your Customers’ Eyes?

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as they’re capturing more and more of your…

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Added by Alexia E Henson on February 3, 2017 at 8:00am — 2 Comments

Sales Managers, do this ONE THING and you can guarantee massive sales for your team!

As a sales manager, your job is always full on. Being pulled this way and that, advertising, reports, managing stock, meeting customers, hiring new staff members, etc.
When I was managing car dealerships a few years ago, I remember going home some days wondering what on earth I actually accomplished. I was busy, but was I productive?
There are so many things you can do and have to do as a sales manager, but what if you could only do ONE THING…
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Added by Dave Benson on February 3, 2017 at 12:25am — 1 Comment

How to Create Champions: Invest in Your Team

“Playoffs? We can barely make it to practice!”

Pretty much any coach has made this statement during a losing streak, but imagine you and your favorite team getting ready for a new season. You pull out your favorite jersey and call your friends while the chicken wings are frying because you are pumped! You just know this year they are going to go…

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Added by Sally Whitesell on February 2, 2017 at 4:47pm — 1 Comment

When Your Management Isn't

WHEN YOUR MANAGEMENT ISN’T

By: Alan Ram, President & Founder of Alan Ram’s Proactive Training Solutions

When you look at the picture above, what do you see? If you’re like many people, you might think this is a picture of salespeople simply being lazy and unproductive. You might very well be right on one or both of those counts but we need to look…

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Added by Alan Ram on February 1, 2017 at 1:00pm — 1 Comment

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