May 2010 Blog Posts (30)

Fine Wine – Auto Dealer Aged Inventory

FINE WINE

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you!

My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites general effectiveness as it relates to ecommerce efficiency and inventory management.

I have noticed over the last 2 months a phenomenon as I visit hundreds of dealer websites a… Continue

Added by Maria Espinoza on May 6, 2010 at 12:00pm — No Comments

Returning to Finance, Need Help Please

I got into the car business in 2004 and sold cars for 8 months. I seemed to catch on fast so the owner made me the GSM which was an excellent learning experience untill they sold the property and closed the business. Someone had told me, if you have never done finance you don't see the whole picture. So I got a job as a finance manager at a Toyota store. My first month was $727 per copy with good product penetration. Within a few months I was consistantly $900 to $1000 per copy. After 10 months… Continue

Added by Ronald Wesner on May 5, 2010 at 7:30pm — 2 Comments

How do you track the effectiveness of your online business?

I was recently speaking for a group of dealers from France and a gentleman from an Automotive research firm mentioned that 95% of all people are online. I've heard 70% to 95%. So let's just say it is a large majority of our customers.

For the past decade our company has been measuring effectiveness by three means. The walk in up, phone up and intenet lead. I believe we track this data as well as anyone. My closing ratios always compare with other large dealer groups and other sources… Continue

Added by Vinnie Micciche on May 5, 2010 at 11:38am — No Comments

Automotive Internet Marketing And The Rule Of Three

Using the rule of three for your marketing is a powerful way to increase sales. With a little research you will see that this rule of marketing has surrounded you for your entire life. Think back to your childhood and storytelling and you will see the rule of three in action. Remember the stories when you were a child: the three little pigs, Goldilocks and the three bears, three blind mice, the… Continue

Added by Todd Smith on May 4, 2010 at 4:12pm — No Comments

What does your writing say about you?

In the digital age, your writing skills are more important than ever. It is easy to convey emotion and intention when you are speaking to someone in person or on the phone. While these phone skills are certainly essential to being a good salesperson, it is equally essential to develop your writing skills. These few sentences you type are often the first point of contact with a client and the primary source of follow-up. The impression they leave is… Continue

Added by Jos Myers on May 4, 2010 at 10:42am — 2 Comments

Why People Fail

Regardless of what you have been told or even what you may have told others, failure does not primarily happen for most of the reasons people believe. It's not because you are lazy, intelligent, can't follow through, lack self esteem, in the wrong business or that your manager mistreats you. People fail, first and foremost,… Continue

Added by Grant Cardone on May 3, 2010 at 10:32pm — 6 Comments

If I Sold Cars Today - How Would I Do It Differently

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood the value of…

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Added by David Johnson on May 3, 2010 at 9:13pm — No Comments

ADP Launches Social Media Reputation Management Solutions

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Added by Ralph Paglia on May 3, 2010 at 7:00pm — No Comments

Research Reports Growing Influence Of Facebook and Other Social Media Channels

New Research Reports Support Growing Influence Of Social Media

Even for the naysayers who have written off social media as… Continue

Added by Ralph Paglia on May 3, 2010 at 7:00pm — 2 Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Build Phone Skills For Auto Dealers Using Phone-up Ninjas

AdAgencyOnline.Net is a respected automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C.,(AAOL), a national network of independent automotive advertising agencies, production partners and select vendors. The affiliated offices of AAOL are linked by the online communication / distribution system developed by Philip Zelinger, the president of AAOL and the host of the blog talk radio station hosted on the… Continue

Added by Philip Zelinger on May 3, 2010 at 1:47pm — No Comments