July 2021 Blog Posts (23)

Mindset Matters



Gooooooooood Morning! And thank you, again, for joining us in another video in the series, Ali Reda’s Road to Sales Success. Let’s get right to it! 

Last week, we talked about Carlos’ numbers in this…

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Added by Damian Boudreaux on July 28, 2021 at 4:37pm — No Comments

First 120 Days



Welcome back to our video series, Ali Reda’s Road to Sales Success! We’ve been keeping you up to date on our friend, Carlos Huerta. He came in some time ago brand new to the…

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Added by Damian Boudreaux on July 28, 2021 at 4:36pm — No Comments

Our Monthly Webcast



We’re back with Ali Reda’s Road to Sales Success. Last week in our video series we asked the question,…

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Added by Damian Boudreaux on July 28, 2021 at 4:34pm — No Comments

Kerrigan Advisors Represents Grand Junction Subaru & Grand Junction Volkswagen in Sale

Transaction marks 119th Kerrigan-led dealership sale since 2014

INCLINE VILLAGE, NV – July 28th, 2021– Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented owner Ron Bubar in the sale of Grand Junction Subaru and Grand Junction Volkswagen in Grand Junction, Colorado to Sonic Automotive (NYSE: SAH).

 

The transaction marks the 118th and 119th dealership sale that Kerrigan Advisors has…

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Added by Crystal Hartwell on July 28, 2021 at 8:00am — No Comments

PURECARS INDUSTRY SURVEY SHOWS JUST HOW MUCH DEALER BUSINESS MODELS HAVE CHANGED SINCE THE PANDEMIC

Digital Retailing, digital advertising & how customers budget their payments are just a few ways dealers have had to adapt over the last year

 

ATLANTA – (July 27, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of a recent dealer survey that sheds light on how their business has changed since the onset of the pandemic. From the tools they use to entice customers, how…

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Added by John Sternal on July 27, 2021 at 2:12pm — No Comments

The importance of training your staff working in the auto manufacturing industry

Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! 

If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. …

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Added by Cynthia Madison on July 23, 2021 at 4:16am — No Comments

Is One-Price Right for Your Dealership? 5 Reasons to Say Yes.

In this latest edition of my series on modern retailing I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have adopted it even as this…

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Added by Phil Spagnoli on July 22, 2021 at 11:19am — No Comments

4 Steps to Get Your House in Order for Service Warranty Audits

Service warranty audits are back – some dealers say with a vengeance, according to a recent Auto News article.  Others consider the return of audits, now that the pandemic has eased, to be business as usual. Why do some dealers find it easy to stay…

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Added by Travis Peterson on July 21, 2021 at 5:25pm — No Comments

SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING A SLIGHT DECREASE FOR JUNE

                         Lease Credit Approvals Reached 67.6% in June; Down Slightly from 69.9% in May 

  

CINCINNATI, OHIO (July 20, 2021) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in June. The approval rate is a small decrease from the 69.9% approval rate in…

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Added by John Sternal on July 20, 2021 at 4:18pm — No Comments

How to Get the Most Out of Your Video Content

Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.

 

1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…

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Added by Timmy D. James on July 20, 2021 at 10:27am — No Comments

Tim James to Present “Build an Amazing Video Strategy” at Unfair Advantage Automotive Mastermind Group (UAAMG)

Urbandale, IA—July 19, 2021—FlickFusion’s COO Tim James will present “Build an Amazing Video Strategy” at the Unfair Advantage Automotive Mastermind Group (UAAMG), August 5, 2021 in Myrtle Beach, SC.

 

“Many dealerships are doing a great job producing video content; however, many dealers don’t have a strategy beyond just posting that content on Facebook or their website,” said Tim James, COO of Flick Fusion.…

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Added by Timmy D. James on July 19, 2021 at 9:22am — No Comments

Rapid Recon, iPacket Release Digital Vehicle Presentation Solution

PALO ALTO, CA, and MORGANTOWN, WV, July 19, 2021 – Rapid Recon and iPacket, industry leaders in digital reconditioning and digital selling solutions, announced today the Rapid Recon™ Digital Vehicle Portfolio powered by iPacket.®

 …

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Added by Jim Leman on July 19, 2021 at 9:00am — No Comments

Don’t Lose Service Profits Due to Master Tech Scarcity

We’re not alone when it comes to a labor shortage. Data released in July by the US Bureau of Labor Statistics indicates job openings hit a record high in May. The increase largely reflects more vacant positions in the healthcare, education, accommodation, and food services sectors. But few industries have been as directly affected and had revenues hit as much…

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Added by Sean Reyes on July 16, 2021 at 11:13am — No Comments

CULA Continues Hot Streak with New Monthly Records in 2021

 Leader in indirect vehicle leasing for credit unions posted its 9th consecutive record month, with more leases processed in May and June than in any other months in its history

 

San Diego, CA – July 15, 2021– Credit Union Leasing of America (CULA) today announced that vehicle leasing through its credit union partners continues to gain momentum, after posting its 9th consecutive month of record lease originations in June. After…

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Added by Crystal Hartwell on July 15, 2021 at 1:06pm — No Comments

You can no longer get spring retail money in July.

The report below first appeared yesterday on LinkedIn as a market update report posted by Rapid Recon, from an interview with preowned performance improvement consultant Ed French to address midsummer market perspectives. Ed is president and principal consultant of AutoProfit, and he is also a member of the Board of Directors for used car retailers TruWorth Auto in the Indianapolis, Indiana, area.   

The market's adjusting, for reasons of affordability, which…

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Added by Jim Leman on July 15, 2021 at 10:03am — No Comments

5 Customer Email Templates for Today’s Market

With virtually no new cars on the ground and used cars hard to come by, a lot of salespeople are sitting idle right now. Put them to work sending targeted emails to customers and prospects.

 

Consistent communication is the best way to keep customers in your pipeline, instead of on your competitor’s vehicle waiting list. Many customers are…

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Added by Dan Dillingham on July 14, 2021 at 2:22pm — No Comments

6 Tasks to Re-Purpose Employee Time When Business is Slow

“Inspect what you expect” is a well-known business phrase that I think is particularly applicable to our industry today. That’s because many dealership employees have a LOT of time on their hands right now. Why not re-direct that time towards everyday tasks that you expect are getting done, but often don’t have the time to…

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Added by Travis Peterson on July 14, 2021 at 11:30am — No Comments

PURECARS TECHNOLOGIES COMPLETES STRATEGIC ACQUISITION OF AUTOMOTIVE FINTECH SAAS PROVIDER TRUPAYMENTS

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping experience to their customers.

ATLANTA – (July 12, 2021) – PureCars®, a leading martech and advertising intelligence provider for automotive retailers and marketers, today announced its acquisition of…

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Added by John Sternal on July 12, 2021 at 10:21am — No Comments

Start converting leads that other dealers throw away

You’re not closing as many leads as you want, but you can’t figure out how to improve the situation. Your sales team is jumping on hot leads and setting follow-up reminders in the CRM, but your closing ratio is still below the 12.5 percent industry…

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Added by JoAnn Bedenbaugh on July 6, 2021 at 1:01pm — No Comments

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