As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:
Steve White VW Audi offers $15 off parts/service when people check in
The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every…
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Added by Keith Shetterly on March 14, 2011 at 4:00pm — No Comments
Most dealerships reduce their overall expense in ways that make complete sense. They utilize vendors for pin striping, dent repair, small paint repair, even detailing departments. Why would you pay the expensive overhead to employ full time people that provide "part time" results? Yet everyday, dealerships keep paying a ridiculous amount per year for warranty administrators...
Added by Christopher Akin on March 14, 2011 at 1:48pm — No Comments
Reposted:
The old joke about two bulls on a hill goes something like this. There are two bulls on a hill, an old one and a young one. The young bull says “Hey dad, lets run down the hill and get one of those cows.” The old bull replies, “no son.” “Let’s walk down the hill and get them all.” The moral, in the punchline of this joke, is supposed to be about the…
ContinueAdded by MANNY LUNA on March 13, 2011 at 9:00pm — No Comments
The 7 Habits of Largely Ineffective Salespeople
It is with my sincerest apologies to Stephen Covey that I write these words. As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry. I trust you will receive this in the spirit in which it is intended.
The 7 Habits of Largely Ineffective Salespeople is a compilation of vast…
ContinueAdded by Brad Alexander on March 13, 2011 at 5:59pm — 1 Comment
Added by MANNY LUNA on March 13, 2011 at 2:00pm — No Comments
Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone…
ContinueAdded by David Johnson on March 13, 2011 at 11:29am — No Comments
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…
ContinueAdded by Larry Bruce on March 13, 2011 at 9:47am — No Comments
Added by Ralph Paglia on March 11, 2011 at 6:37pm — No Comments
As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.
We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…
ContinueAdded by Paul Potratz on March 11, 2011 at 3:02pm — No Comments
If your dealership is looking for one of the most cost effective tools on the market at helping you sell additional vehicles each month, just click on the below link. Many dealers sell 5, 10, even 20 or more additional cars per month after implementing our technology. At a cost of $299 per month, it offers one of the biggest bangs for the buck in the industry.
Added by Thomas Nellis on March 11, 2011 at 1:32pm — No Comments
Hi DealerElite members!
Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!
We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!
We're particularly excited about adding Jimmy Vee and Travis…
ContinueAdded by Arnold Tijerina on March 11, 2011 at 1:30pm — No Comments
Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…
ContinueAdded by Philip Zelinger on March 11, 2011 at 11:50am — No Comments
Do you know what is keeping you from achieving what you desire from the fixed side of the business? Is it people, processes,…
Added by Ryan C Hall on March 11, 2011 at 9:30am — No Comments
* Optimism: It is only natural, that if you want to develop positive character traits, you have to be a positive person. Sometimes, certain situations are out of our hand, but if we slowly learn to see the brighter side of every…
ContinueAdded by Lizelle Landino on March 11, 2011 at 1:00am — No Comments
Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.
Added by MANNY LUNA on March 10, 2011 at 10:40pm — No Comments
Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…
ContinueAdded by Paul Potratz on March 10, 2011 at 5:35pm — No Comments
As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…
ContinueAdded by The Cobalt Group on March 10, 2011 at 5:09pm — No Comments
Extinction? Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…
ContinueAdded by Keith Shetterly on March 10, 2011 at 4:08pm — No Comments
Added by Kathi Kruse on March 10, 2011 at 1:30pm — 3 Comments
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